On enterprise development: help enterprises fully grasp market supply and demand information and formulate correct business strategies; (2 points) improve enterprise management level and enhance market competitiveness; (2 points) promote enterprise technological innovation and facilitate the transformation and upgrading of the product structure and industrial structure; (2 points) promote the enterprise's organization of production and operation in the global context, and participation in the international division of labor and (2 points) Promote enterprises to organize production and operation on a global scale, participate in the international division of labor and cooperation, and make full use of global production factors to realize their own development. (2 points)

For residents' life: production determines consumption, and the use of big data can improve the quality and level of residents' consumption, change the way of consumption, and create impetus for consumption. (2 points) Through the use of big data can also promote mass entrepreneurship, increase income and improve the standard of living of residents. (2 points)

Negative impact: the big data technology revolution also brings new challenges to the information security of enterprises and residents. (2 points)