This year's World Food Day and National Food Security Awareness Week activities, catering companies continue to launch "small portions of dishes" are highly favored. According to Xinhua News Agency, Wang Shunge fish head cakes launched "small dishes" since the sales growth is obvious, such as "Bamboo Chicken" large portions sold more than 1,000 copies per month, the introduction of small portions sold more than 3,000 copies per month, small portions of fish head takeaway sales of fish head cakes takeaway accounted for 55%. 55%. Meituan data show that the dine-in merchants providing "small portions" and "small portions" of dishes have increased by more than 50% year-on-year, the number of takeaway merchants increased by 25.43% year-on-year, and the number of orders increased by 18.94% year-on-year.

Consumers are the direct beneficiaries of "small portions" - the logic of the benefit is very simple, that is, spend about the same amount of money, eat a more diverse range of dishes, get a better consumer experience. In addition, there is another aspect that people do not pay much attention to, that is, ordering "large dishes" due to fewer choices, the total amount of food is easy to exceed the actual demand, although leftovers can be packaged and taken away (dine-in) or stored (take-out), but the leftovers are more likely to be thrown away in the end; ordering "small portions of food "It is not easy to exceed the amount, which is conducive to the realization of food conservation. Consumers are God, so that consumers in a visible, calculated way to directly benefit, in this regard, "small portions of food" is a successful model of innovation.

For catering companies, to provide "small portions of food" means, first of all, the responsibility and cost increases. April 29 this year, the enactment of the "Anti-Food Waste Law" stipulates that food service operators should be in accordance with standard specifications for the production of food, reasonably determine the number of portions, provide small portions of meals and other different specifications to choose from, and shall not induce, mislead consumers to order more than the amount of food. In order to fulfill their responsibility of providing small portion meals, catering enterprises have to actively explore and innovate in terms of dish design, purchase of ingredients, reasonable pricing, and promotion and marketing, for which they have to increase the actual costs and expenses in the production, management and service segments. This is the catering enterprises to implement the requirements of the legal provisions of the anti-food waste, but also to advocate food saving culture, the need to fulfill the corporate social responsibility.

In this process, on the whole, catering enterprises are also the beneficiaries of "small portions of food" - the logic of benefiting is also very simple, that is, the enterprise's efforts are conducive to improving the quality of catering consumption, expanding the scale of catering, from the "small portions of food" to the "small portions of food". "Small portions of food" model of innovation in the profits, sooner or later will be greater than the increased costs. According to Meituan data, since this year, users in the Meituan platform actively search for "half dishes", "small dishes", "one-person meal sets" and other keywords nearly 4.41 million times, the search volume increased by 52.5%. 52.5%. "Small portions of food" is small, but the catering industry, "cake" bigger, "small portions of more sales" and "thin profits" The same, can produce income and profit of the effectiveness.

In addition to catering enterprises, catering takeaway platform is also "small portions of food" mode of innovation is an important subject. The Anti-Food Waste Law stipulates that catering takeaway platforms should prompt consumers to order the right amount of food in a prominent way, and catering service operators providing services through catering takeaway platforms should provide consumers with information such as food portions, specifications or suggested number of consumers on the platform page. In this regard, catering takeaway platforms shall utilize advanced technologies such as the Internet, big data and artificial intelligence, and give full play to the characteristics and advantages of the platform economy to provide services and convenience for catering merchants to sell "small portions of food" and for consumers to purchase "small portions of food", and to become a platform for catering enterprises and consumers to participate in the "small portions of food". It also serves as a guide and supervisor for catering enterprises and consumers to participate in the "small portion" mode. Doing a good job of these tasks, the catering takeaway platform will also be the beneficiaries of the "small portions of food".

The emergence and rapid popularity of the "small portions of food", a vivid interpretation of the value of saving food, against food waste "axiom". Expect consumers, catering enterprises and catering takeaway platforms to actively participate in the "small portions of food" mode of innovation, can provide more useful practices and experience for all walks of life, food enterprises, functional departments, Internet platforms and other multi-party efforts to fulfill the responsibility of anti-food waste, and constantly strengthen the "waste is shameful, saving It will strengthen the consumer culture atmosphere of "shameful waste and proud saving" and promote civilized, healthy, rational and green consumption in the whole society.