When applying for volunteers for the college entrance exam, how about customized travel management and services, what is the direction of employment, what is the main study of the majority of candidates and parents and friends are very concerned about, the following is the relevant introduction, I hope to help you.

1, training objectives

The professional training of moral, intellectual, physical and aesthetic all-round development, to master a solid scientific and cultural foundation and customized travel service and management and related laws and regulations and other knowledge, with a good ability to communicate, innovation, and customized travel product design and digital operation, with a good sense of service, humanistic literacy and information literacy, can be a good choice.

2. Employment Direction

The positions (clusters) of travel customizer, customized travel steward, customer service, customer management and customized travel business operation are oriented to travel agencies, online travel service companies, travel e-commerce platforms and organizations providing personalized travel services.

3, the main professional ability requirements

With the ability to analyze the psychological needs of tourists and tourists' personalized demand insight;

With the ability to customize the travel resource booking and integration, green production;

With the ability to customize the travel product design, project marketing planning;

Ability to provide customer service, handle emergencies, safety and security, quality management, and complaint handling;

Ability to analyze big data and new media marketing;

Ability to design business processes, digital operations, and revenue management;

Ability to understand and implement tourism policies and regulations and cultural and tourism industry standards;

Ability to manage safety and

Ability to manage safety and respond to public health emergencies;

Ability to explore learning, lifelong learning and sustainable development.

4, the main professional courses and internship training

Professional basic courses: Introduction to customized travel, tourism psychology, tourism policies and regulations, tourism copywriting and planning, tourism e-commerce, new media marketing, digital assisted design, cross-cultural communication.

Professional core courses: customized travel resource development, customized travel product design, customized travel housekeeping practice, customer communication and management, customized travel digital operation and management, tourism big data analysis and application.

Internship training: docking real career scenarios or work situations, in and out of the school for customized travel resource development, customized travel product design, customized travel butler service, customer communication and service, customized travel digital operation and management and other comprehensive practical training. Internships are conducted in amusement parks, leisure and tourism activities, travel agencies and related services, customized travel enterprises in the Internet life service platform industry, travel agencies, online travel service companies, and other units or venues.

5. Examples of vocational certificates

Vocational qualification certificates: tour guide qualification

Vocational skill level certificates: customized travel butler service, travel planning, big data analysis in tourism

6. Examples of successive majors

Successive Examples of higher vocational undergraduate specialties: tourism management, hotel management

Examples of successive general undergraduate specialties: tourism management, hotel management