Current location - Loan Platform Complete Network - Big data management - Zhang Zhixiang Tichy Jianlong Group's dream of a steel empire
Zhang Zhixiang Tichy Jianlong Group's dream of a steel empire
Bill Gates once said that the interests of the United States behind a person is his biggest secret. Similarly, behind the pursuit of an enterprise, there is also the biggest secret of this enterprise. As an enterprise, the secret of JD Steel Group lies in its chairman Zhang Zhixiang. So where is Zhang Zhixiang's secret?

For Zhang Zhixiang, building a dragon is not the purpose of his career and life. All his passions, ambitions and ideals seem to prove the limits of his life. Jianlong was the right platform to enable him to delve deeper into the destiny of his life and career.

It is clear that if JDL could If Chang did not become a cause of great social impact, he must have considered himself a failure. This is JD's social impact can sublimate the future vision of a person, a group of dots and dashes.

In Xijing Village, Dongguan Town, Shangyu, Zhejiang Province, a small river runs around the village. In the early morning, you can still see peasant women rubbing clothes on the stone steps. As you walk to the entrance of the village, you can hear the clanking of irons. Small family workshops engaged in metal processing can be seen everywhere in the village. Zhang Zhixiang was born here in 1967.

Zhang Zhixiang, born in 1967, is a native of Gaojing Village, Dongguan Street, Shangyu City, Zhejiang Province. Zhang Zhixiang's background has been a source of speculation as he dared to make frequent contact with state-owned enterprises. However, according to documents from Xijing Village, Zhang does not have a distinguished background. His real name is Zhang Zhiqiang, and his father, Zhang Jinfu, was originally a village boss involved in agriculture.In 2002, Zhang spent more than 100,000 yuan to build a small stone bridge in the village. The village committee wanted him to be named, but he refused. Zhang Zhixiang his low-profile style is the same as his father's It is said that Zhang has not returned to his hometown for several years, but he is a household name in this remote village. A small workshop owner said Zhang was studious and smart as a child. When a group of village children went boating and fishing, Zhang caught more fish than anyone else.

Zhang started his business with his brother, Zhang Weiqiang, and cousin Tao Zhonghai. Zhongxiang Real Estate also began as a steel trader, which was more flexible than the soil companies and did not need to apply for approval for imports and exports. Later, the soil products companies went to him to get their goods.

When he left the soil products company, Zhang Zhixiang borrowed 50,000 yuan. By 1998, his assets had exceeded 1.8 billion yuan, with industries in Shaoxing, Hangzhou, Shanghai, Nanjing, Tianjin, Tangshan, Ningbo and Beijing.

By the Asian financial crisis, by 1998, state-owned enterprises lost more than 40%, becoming the worst year in history. 1995, the party's 14th Fifth Plenum put forward the state-owned enterprises to make the big ones better and let the small ones live, and according to different situations to take the form of reorganization, union, merger, joint-stock cooperative system, leasing, contracted operation and sale. 1997. The country saw the first wave of state-owned enterprises sold off, Zunhua Steel Factory is one of the small wave.

Haixin's reorganization is mainly due to JD's capacity layout in the country. Zhang Zhixiang said.

After the reorganization, the original shareholder Haixin Group will lose all its interests. Jilin Jialong, a subsidiary of JD Group, holds 100% equity in Haixin Iron and Steel Group, with Haixin Iron and Steel Group as the main body. After absorbing and merging the other four companies, it was renamed Shanxi JD Steel Holding Co. This means that Haixin Iron and Steel was formally merged into JD Group and became the seventh steel subsidiary of JD Group.

According to JD Group's master plan, Shaanxi JD's resumption of production is divided into two stages. In the first stage, the construction steel production will be resumed first. After the production and operation of construction steel is stabilized, the production of plate production line will be started gradually according to the plate market situation. In addition, JD Group will invest a lot of money in environmental protection equipment, technology, product structure and power generation projects.

Zhang Zhixiang said, combined with the innovation of e-commerce-based services, and gradually realize the distribution in the country is the most important strategy of JD Group

Jianlong Group, another important reason for the reorganization of Haixin and its innovation is closely related to the construction of steel 24-hour delivery service on the basis of e-commerce platform.

Faced with the severe market situation, JD Group promotes the innovation of the service of 24-hour delivery of construction steel to regional end customers by building an e-commerce platform. Through the e-commerce platform, customers only need to click on their cell phones or computers, and the products that meet their needs will be delivered to the designated locations within 24 hours. It not only makes the price of products and logistics more transparent, but also greatly reduces the logistics and procurement costs of customers.

It is understood that JD Group is taking Fushun New Steel as a pilot to provide 24-hour delivery service for end customers in the northeast. The service should be fully extended to other subsidiaries in the future. However, to realize the 24-hour delivery service, the layout of the steel mill must be reasonable. In terms of location, Yuncheng City in Shanxi Province, where Haixin is located, is basically in the center of China's U.S. Midwest. Set up a plant in this location, the sales radius can radiate Henan, Gansu, Shaanxi, Sichuan and other 4 ~ 5 provinces (regions) of the target market, and are within the 24-hour delivery service, can quickly and efficiently deliver the products to the hands of the customers in the above target market, but also saves the cost of warehousing and logistics of steel transportation in other areas.

In addition, Yuncheng is the main production base of coking coal, coking coal is a large class of raw materials needed for steel production, where the layout can greatly save steel production costs. Production costs are low and distribution is within reach. This coincides with the concept of JD Group's capacity layout. After Haixin's incorporation, JD Group's capacity layout north of the Yangtze River is basically realized.

According to JD Group's planning, the reorganized Haixin-Shanxi JD Group will give full play to JD Group's advantages in cost control, variety innovation, management system mechanism, sales network, etc., as well as Haixin's important geographical advantage in the central and western regions, the mature brand, equipment, technology and human resources, to build construction steel production base in the central and western regions, and ultimately form 5.6 million tons of iron, 6 million tons of steel, 5.2 million tons of material production scale.

2020 steel layout, Jianlong from the north to the south, Shagang from the south to the north

As mentioned earlier, in view of China's messy history of the U.S. steel industry, the state hopes that by 2025 before the top ten steel enterprises (groups) crude steel production accounted for the country's share of not less than 60%, the formation of 3 to 5 in the international highly competitive super-large iron and steel conglomerates, and the integration of The key to the integration of private steel enterprises, as private steel enterprises accounted for 63% of the country's total crude steel production.

Among the private steel enterprises, the highest output in 2019 is 41.1 million tons of Shagang Group and 31.19 million tons of Beijing Jialong Heavy Industry Group Co, Ltd, which are also the fastest expanding private giants interested in and hopeful of becoming the head steel enterprises in the country.

We can look at their current positions and strategic steps.

Sha Steel Group, which started out as a steelmaker, has been in the news most recently for its coverage of big data. Although it is still a bit foggy, the acquisition of the largest data center market share in Asia Pacific and Europe for CNY18.8 billion (Q4 2019) is gradually bringing the Shagang Special Steel big data project to fruition with the GS, Bell and Data Center Industry Investment Fund project co-sponsored by Shagang Group.

Relative to the rapid development of other steel companies, in fact, Shagang's pace of steel is somewhat slower than before. Shagang began building a 3-ton electric furnace in 1975, and in 1988 its annual output was only 110,000 tons. From 1993, Shagang invested 1.3 billion yuan to build Asia's first 90-ton ultra-high-power vertical electric furnace, and embarked on the production expansion stage. 1998 production reached 1.2 million tons. 2002, Shagang relocated the entire ThyssenKrupp steel plant located in Germany's Rhine River to China. 2005 steel production reached 10.46 million tons, and became the only private steel enterprise among the country's 80 million tons of steel mills at that time. private steel enterprises.

In 2006, Shagang opened the road of restructuring and unification, successively acquiring and restructuring Jiangsu Huagang Special Steel, Jiangsu Xinrui Special Steel, Henan Anyang Yongxing Iron and Steel, and signing a joint restructuring agreement with Jiangsu Yonggang Group.In 2010, the steel output reached 30.12 million tons, and was thus called the steel czar. In the following years, Shagang began to practice internal strength, after surviving the cold winter of steel, in 2017, in one fell swoop to hold Northeast Special Steel, realizing the gradual leap from ordinary steel to special steel.

ShaSteel's latest move in 2020 is to actively participate in the integration and reorganization of Henan's steel industry, Shen said. While speeding up the implementation of the integration and restructuring of some private steel enterprises in Anyang City, led by Shagang Yongxing (ironmaking capacity of 4.94 million tons and steelmaking capacity of 5.5 million tons), he is also actively participating in the transformation and development of other iron and steel enterprises in Henan Province through restructuring, acquisitions, and hybridization.

Look at Shagang s five major steel production base in front of the national map, they are located in Suzhou, Huai'an, Dalian, Fushun, Henan Anyang. The strategic center is Jiangsu, the direction of expansion is Henan, Liaoning is a special steel industrial zone. According to Shagang's future thinking in the media, it is estimated that bigger will be subordinate to stronger. shagang chairman Shen Bin said that during the next five-year plan, shagang will strive to achieve stronger comprehensive construction of world-class steel enterprises.

Maybe it that's why I got in late. Unlike Shagang, Jianlong U.S. development is more through mergers and acquisitions. A.

He worked hard to build an infrastructure from scratch, so JD's boss is known as the king of mergers and acquisitions.A.

Jianlong Group was founded in December 1998, with an address in Tangshan, Hebei province. Starting with leasing, it successively acquired all the assets of Zunhua Shilian Iron and Steel Co. Ltd. with a lease period of 5 years. in 1999, it leased the relevant plant, machinery and equipment, site and fixed assets of Zunhua Great Wall Iron and Steel Co.

Gradually gained a firm foothold, jianlong layout in the northeast. in May 2001, leasing jilin mingcheng iron and steel limited company set up jilin jianlong iron and steel limited company; in August 2003 set up the Heilongjiang jianlong iron and steel limited company; in November 2005, the leadership of the new iron and steel company in Fushun; in 2009, the acquisition of jilin province's largest iron and steel enterprise tonghua iron and steel, frustration withdrawal.

In 2015, in the steel delayed a few years of Jialong big hand, took over the bankruptcy and reorganization of Shanxi Haixin Steel; in September 2017, take over Beiman Special Steel, Qiqihar Beixing Special Steel Co Ltd, Qiqihar North Forged Steel Manufacturing Co Ltd; in 2018, took over the bankruptcy and reorganization of the Xilin Iron and Steel Group to acquire Malaysia s Eastern Steel Project and signed an agreement with Baosteel and other five parties , promoting the reorganization of Baosteel Wanteng Iron and Steel; in 2020, managing Shanxi Haiwei Iron and Steel and reorganizing Harbin Bearing Group.

Taking a closer look at the steel layout of JD Group, it is called the king of private steel in the north. Basically, it takes the northeast as a strategic pivot, with strategic directions scattered in Hebei, Inner Mongolia, Ningxia and Shanxi. In addition to consolidating the Northeast, it is now focusing on developing the Shanxi and Ningxia markets.In 2025, JD aims to reach 50 million tons of holding and own capacity scale, and 50 million tons of participating capacity.

On Dec. 20, Ansteel Engineering & Technology Co. was restructured, and Tianjin JD Steel Industry Co. under Beijing JD Heavy Industry Group became one of the shareholders. Anshan Iron and Steel mixed reform can once again see the shadow of JD, it is worth looking forward to.