Last June, 5438+065438+ 10, the topic # No wonder you can go to Fudan University #, which was derived from "punch-in data", quickly rushed to the hot search after the promotion of the "library master rush" activity held by the Medical Museum of Fudan University Library. A screenshot of "Fudan Xueba" was screened online, with over 320 million readings and over 30,000 discussions on related topics.

Recently, the International Federation of Library Associations and Institutions (IFLA) announced the evaluation results of the 2022 IFLA International Marketing Award. The Medical Museum of Fudan University Library (hereinafter referred to as "Medical Museum") has two columns named "Go!" and "Best Medical Museum" counted last year. Kuxing) project won one of the top ten most creative projects!

As a leading international organization representing the interests of libraries and information services and their users, IFLA is the global spokesperson for the library and information industry, with more than 1300 members in 40 countries around the world. For this award, Anya Feltreuter, Chairman of IFLA Management and Marketing Department, introduced:

Winners not only transformed and rebuilt their libraries through these activities, but also provided excellent cases of user participation and "thinking outside the box" in library marketing.

With the international libraries gradually forming marketing awareness and exploring marketing activities, libraries should actively carry out marketing, which has become the consensus of the industry.

IFLA established the Library International Marketing Award in 2002, aiming at collecting, selecting and rewarding outstanding library marketing projects around the world, aiming at guiding libraries to carry out standardized and effective library marketing projects with scientific thinking and systematic marketing concepts. Since its establishment, this award has gradually become one of the most famous and representative awards in the international library field, which has great influence and guiding significance on library practice.

The award is selected worldwide, including not only university libraries, but also public libraries, primary and secondary schools and other libraries. The emergence of this medical museum is closely related to the creativity and social influence of the activity of "librarian fever"

Unexpected hot search and international awards come from four years of exploration and accumulation.

"Between 0-8 o'clock on June 27th, 5 17 people learned to fight in the 24-hour study room, which is everyone's favorite day to study in 2023!"

"B 1 B596, Block C, self-study area, has been booked 794 times in a year! Become the most popular seat in the library! "

"Zhang, who has the longest classmate, reserves the same seat 159 times in one year!"

This is part of the annual data inventory of the 2020 "Library Talents Rushing" project. These valuable data not only let the students review the "punching process" in the past year, but also help the library to understand the students' library usage habits and identify the deep users of the library in multiple dimensions, including the most frequent visits, the longest days in the library, the longest time in the library, the insistence on opening the library, and favorite seats.

This is not the first time that the Medical Museum has done this. In fact, since the opening of 20 17, the Medical Museum has been releasing a set of annual data every year. Based on previous years' experience, the staff of the Medical Museum are constantly innovating, and the data inventory is becoming more and more creative.

"Every year, the names of our awards will be different, and some more interesting awards will be selected and sent to everyone." Ying Jun, deputy director of Fudan University Library, who is in charge of the medical museum, said, "In addition to awarding prizes to enthusiastic readers, we will also commend outstanding volunteers at the anniversary activities. On the one hand, I hope to encourage teachers and students to make more and better use of library resources. On the other hand, I hope everyone can make more contributions to the school library. "

According to Ying Jun, the anniversary activities of the Medical Museum have always been welcomed by students, and the related WeChat push readings are very high every year. In addition, the fixed exhibitions and lecture previews also attracted many students from other campuses to "observe" and let more and more people outside the school know and pay attention to Fudan University Medical Museum.

"After last year's activities came out, many students forwarded them, and some students made their own short videos and sent them to various social platforms, which was not available in previous years. Therefore, we have also received more attention from the society, and finally formed the effect of network brushing. " Ying Jun said.

Of course, there is still a lot to be prepared from holding activities to winning prizes. From the marketing point of view, yiguang personally designed logo and advertising language throughout the whole process, expanded the audience through multi-platform media account promotion, and finally won the grand prize successfully.

Innovative use of big data to take care of everyone's growth.

The medical museum innovatively uses the space usage data, skillfully combines the data of access control system, and identifies the deep users of the library in multiple dimensions. Finally, it holds the "Library Talent" selection contest and achieves excellent results, which is inseparable from the support of modern big data.

In 20 17, the newly-built medical museum not only provides basic services, but also integrates modernization, intelligence and informationization, providing many innovative services such as online reservation, indoor navigation, intelligent reminder and WeChat push. There are several independent laboratories of different scales in the museum, which are used for medical teaching and scientific research activities. 24-hour unattended library to meet the needs of readers to borrow, return and read books at any time; Multi-functional wisdom seminar room and academic discussion area to improve the interaction and autonomy of medical teaching; Audio-visual recording space and small stage, showing the elegance of teachers and students and cultivating teamwork ability. In addition to a large number of professional medical information resources, rich and precious medical books and precious medical historical materials at home and abroad, the library is also equipped with intelligent bookshelves and robot librarians. In addition, VR surgery and AR autopsy room are helpful to practice class. And provide medical students with services such as 3D printing and simulated medical testing.

"We hope to understand the usage habits of teachers and students and carry out some corresponding services more accurately. Many library staff are medical students and will be more familiar with the needs of medical college teachers and students. I also hope to build this space better and give full play to resource advantages. " Ying Jun said.

Song Yuanming, a public relations librarian at the Medical Museum, said that the origin of the activity of "library experts grabbing tickets" was actually the seat reservation system of the library. Because each seat corresponds to the ID of each student who enters the library, the library can find interesting statistical results such as the location and popular space used by students in the background, and inspire them to carry out related activities from the data.

Of course, in the process of data collection and disclosure, the medical library will consider respecting the user's usage habits and obtain more user usage data with the least personnel intervention; Before awarding the prize, the librarian will also contact the winning students and ask them if they are willing to disclose their space usage data by hiding their names. "At present, every student is very happy to accept this award. Everyone thinks this is a very positive and valuable honor. " Ying Jun said.

In Song Yuanming's view, such a data list is a kind of care for personal growth by school institutions. "It's not just that we open the space to all students and teachers, but that we receive everyone's love for the library and give feedback through activities and rewards. This is a subtle interaction between people and space. "

During the epidemic period, the medical library used the seating system to control the partitioned seats, so as to ensure the teachers and students to use the space safely and efficiently. He also participated in international forums to discuss library management, scientific research innovation and online information service innovation in the face of the epidemic.

During this quasi-closed management period, the medical library changed the original training once a day and twice a week to online, trained students to use the database through real-time meetings, or guided the use of some commonly used statistics and management software. "Basically, more than 100 students participate every time, and the effect is still very good." Song Yuanming said.

Shushan takes road service as the path, making the library a place where dreams begin.

In last year's selection activity, Kong Yide reached the top with a score of one year 1424, and was called "the king of punching cards".

Kong Yide, master student of Huashan Hospital affiliated to Fudan University.

At that time, she was a five-year student majoring in clinical medicine at grade 20 17, and now she has successfully been exempted from taking the exam as a graduate student, becoming a master's student of Professor Zhang Jiming, deputy director of the Department of Infectious Diseases, Huashan Hospital affiliated to Fudan University. Zhang Jiming, who went to Wuhan to fight the epidemic, is also a donor of the Medical Museum.

In the summer vacation of 2020, she was busy with graduate students' exemption from exams, and at the same time worked as an intern in the hospital, almost turning the medical museum into her second home. For her, both the underground study area where she often goes and the sixth floor of her favorite library have witnessed her struggle. ...

In the comment area of hot topics, many people call her "Wang Juan", but Kong Yide thinks that going to the library is a very common thing for Fudan people: "Fudan has a strong learning atmosphere, students concentrate on their studies, and the average study time is long. There's nothing special about punching in. I just go to the library more often, and there are more students like this on campus! "

Indeed, Kong Yide is only one of the students in Shanghai Medical College of Fudan University.

In the first anniversary activity of New yiguang, Chen, who was awarded the title of "taking advantage of talents" for the first time, entered the Radiation Oncology Department of Zhongshan Hospital affiliated to Fudan University after graduation, and recently received special funding from john young 2022 "Science and Technology Innovation Action Plan".

Li Haiyan, Ph.D. student of Grade 20, majoring in social medicine and health management.

In last year's activity, Li Haiyan, a doctoral student majoring in social medicine and health management of Grade 20 who won the title of "early bird", stepped into the library at 8: 00 in the morning on time, while Wang Lan, a master student of Grade 20 School of Public Health, was the "night cat in the medical library" who set a record of 225 study closures. ...

More students wander in the sea of books, or walk into the library in the morning, or walk with the stars and moons. The library is a precious and friendly habitat for their study and life.

After the activity, the medical museum will keep in touch with these "listed" students and care about their development. "Some students still keep in touch with us after graduation. They are all excellent and then continue to study in their respective professional fields. " Song Yuanming said.

Column Editor: Gu Yong Text Editor: Gu Yong

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