When applying for the college entrance examination, what is the major of digital media equipment application and management, what is the direction of employment, and what to study mainly are issues of great concern to the majority of candidates, parents and friends. The following is the related introduction, hoping to help everyone.

1, cultural goal orientation

This major cultivates all-round development of morality, intelligence, physique and aesthetics, and has a solid scientific and cultural foundation and knowledge of working principle of digital printing equipment, digital printing and sales. , with digital media equipment operation, application, maintenance and marketing capabilities, with craftsman spirit and information literacy, able to engage in digital media equipment operation, installation and debugging, operation and maintenance, sales and technical services.

2. Employment direction

Printing and reproduction engineering technology, digital media equipment application, digital media equipment management and other positions (groups).

3, the main professional ability requirements

Able to install, debug, operate and maintain common digital media equipment;

Ability to establish, maintain and manage digital media network systems and databases;

Have the ability to use common digital media equipment to make radio, film and television and online media works;

Have the marketing, after-sales service, operation and promotion capabilities of digital media equipment;

Have the ability of multi-scene application, operation management and system function expansion of digital media equipment;

Have the ability of digital media equipment technical service, general fault diagnosis and elimination;

The ability to apply modern information technologies such as big data and artificial intelligence to the application field of digital media equipment;

Have the ability of inquiry learning, lifelong learning and sustainable development.

4, the main professional courses and practical training

Professional basic courses: circuit analysis foundation, analog and digital circuits, digital communication technology, digital audio and video technology, media integration technology, establishment and maintenance of local area network.

Professional core courses: digital TV production and broadcast control technology, digital multimedia equipment installation and maintenance, network production and broadcast technology, studio system design, virtual broadcast technology, use and maintenance of digital printing press, application and actual combat of digital media equipment, operation and promotion of digital media equipment.

Practice and training: Combining with the real professional scene or working situation, the installation and maintenance of digital multimedia equipment and the training of digital multimedia equipment application are carried out inside and outside the school. Internship in publishing media, advertising design, radio, film and television and other enterprises and institutions.

5. Examples of professional certificates

Vocational skill level certificate: digital network management and application, mobile streaming media technology

6. Examples of continuing majors

Examples of continuing undergraduate majors in higher vocational colleges: digital radio and television technology and digital media technology.

Continuing the examples of ordinary undergraduate majors: radio and television engineering, digital media art, new media technology, film and television photography and production.