As one of the "five new", new retail was proposed by Jack Ma in early 2016. At that time, it triggered a lot of controversy, and Zong Qinghou even criticized it as "nonsense". In the past two years, the Internet and big data for the traditional trade industry empowerment, new retail in the capital of the help, with the rapid momentum of the traditional retail half of the river. Even so, new retail in the "cost reduction", "improve efficiency", "enhance customer experience" and other aspects of the traditional enterprises, is undoubtedly a revolution. But we have to see, no matter how the development of new retail, the essence of business has not changed, there is an essential impact on consumers, or product brand, quality and supply chain management and after-sales service.
Before the tide of new retail, traditional enterprises need to follow the trend and change with the times. How to do production arrangements based on consumer shopping big data, on-demand production, flexible production, products towards personalization and customization. Most of the traditional enterprises are stuck in what they produce and what they sell, and they lack precise research on consumers and consumption scenarios, and they lack a grasp of the trendiness of the market. How to promote the conceptual change of producers, knowledge and skills update, is the traditional enterprise transformation and upgrading of the first task.
New retail has gained market recognition for its innovative business model and consumer-oriented approach. However, new retail is not the whole of business, but only an important means of empowering traditional enterprises in the distribution chain.