How to design a good logo? This is the graphic designers an unchanging discussion topic, today's society, more and more people for the brand convinced, and the logo as a representative of the image of the brand, its status is also increasing day by day. Want to shape a successful brand image is the goal of every enterprise. Wuhan it new space and time to share with you the following points of a good trademark has the characteristics, I hope to help you!

One, recognizable.

Trademarks must have a unique personality, easy for the public to recognize and remember, leaving a good impression. But relatively speaking, if the trademark and other people's similar, look familiar, no characteristics and vague design, will not make people have an impression.

Two, originality.

Designed to have an original idea and shape, trademarks are the same. Original trademarks will be able to leave a unique impression in the public's mind, but also withstand the test of time. Originality can be created out of nothing, but also in the tradition and daily life to add creativity, to push the boundaries of the new.

Third, the times.

Trademarks should not be out of touch with the times, so that people have the impression of old-fashioned backwardness. Trademarks of modern enterprises, of course, to have a modern sense; rich historical tradition of enterprises, but also to inject the taste of the times, from the past to the future, to guide the trend.

Four, regional.

Every organization has a different regional enterprises, it may be reflected in the organization's historical background, products or services behind the cultural roots, and the scope of the market and the object. Trademarks can have obvious regional characteristics; but relatively speaking, can also have a strong international image.

V. Applicability.

Trademarks must be applied to the visual communication media used by the organization. Each media have different characteristics, or have their own limitations, the application of the trademark must be adapted to the conditions of the media. No matter the shape, size, color and texture, should be considered carefully, or make flexible adaptations to enhance the suitability of the trademark.