SWOT analysis is usually used for market measurement and decision-making, to do their own company's strengths weaknesses opportunities Threats analysis

Steps of the analysis:

1, list the strengths and weaknesses of the company, possible opportunities and threats.

2. Strengths and weaknesses are combined with opportunities and threats to form SO, ST, WO and WT strategies.

3, screening and selection of SO, ST, WO, WT strategies, to determine the specific strategies and tactics that the company should adopt at present

SWOT matrix:

Strengths Weaknesses

Opportunities so strategy (growth strategy) wo strategy (turnaround strategy)

Threats st strategy (diversified business strategy) wt strategy (defensive strategy)

There are three main factors that affect the duration of a firm's competitive advantage:

(1) How long does it take to build that advantage?

(2) How much advantage can be gained?

(3) How long will it take for competitors to respond strongly?

If a company analyzes these three factors, it can clarify its position in building and maintaining competitive advantage.

Of course, SWOT analysis is not just a list of four items. The most important thing is to evaluate the company's strengths, weaknesses, opportunities, and threats, and ultimately come to the following conclusions: (1) how to optimally utilize its own resources under the company's existing internal and external environments; and (2) how to build up the company's future resources.