Amos Oz, a famous Israeli writer, said in his book "The Story Begins" that starting to tell a story is like flirting with someone you've never met before in a restaurant.

He refers to Chekhov's novel The Lady with the Dog.

The hero of the story, Gurov, wants to hook up with a woman who is new to the area. He is eating in a park and the woman is sitting at a table next to him with a poodle.

He greets the dog affectionately, but then shakes his finger to scare it when it comes close.

Until the woman blushed, "It doesn't bite." Gurov took the opportunity to ask her for permission to give the dog a bone.

And so the two struck up a conversation.

And that's how the story begins. Oz says that almost every story starts with a bone, which is used to tease the puppy, and then to get to the woman through the puppy.

Cynthia said that the analogy of a wholehearted copywriter

is a novel and luscious one. But as every writer knows,

It's a real racket trying to find a good beginning, and there's no romance at all.

The learning behind the small beginning is very deep, the following I will start from the reader's psychology,

with 5 methods, to explain what kind of beginning can seize the reader's attention, so that the article will be attractive in the opening.

沁辰说全心文案

Your ideal reader is probably like this: read the whole article carefully, word for word, then like, leave a comment, comment, forward to friends and groups, recommend to friends to read.

But in fact, 90% of the articles are waiting for the elevator, crowded bus, or even squatting in the toilet to be opened,

this environment, readers left an article time of only 3 seconds, read the beginning of the dislike will quit.

The first time I saw the video, I was able to get a good look at it.

The first time I saw the video, I was able to get a good look at it, and I was able to get a good look at it.

Here to share, I summarize the 5 ways to write a good beginning.

People are not naturally immune to stories. Back in the days of the savages, our greatest entertainment was listening to stories around the campfire at night.

The advantage of beginning a story is that it gives the reader a sense of immersion, and it's easy to read with little pressure.

Plus if you write a more interesting or suspenseful, you can instantly capture the user.

Almost 50% of the public articles are story-type beginning; we are new to writing the pre-writing, it is recommended to practice more story-type beginning writing.

Compare these two examples:

Tuesday is a windy day in California, full of sunshine and hope.

This is a mediocre opening that doesn't lift the reader's spirits and doesn't make it annoying. See how the following comparison compares:

It was a windy, sunny day in California on Tuesday, full of sunshine and hope, until Harry Lyon shot a man at lunch.

Cintron said the whole heart copywriter

Here a gag is designed, and then the following to its events before the aftermath of the consequences of the narrative, ringing the climax of the climax.

A few words will be able to stimulate the reader's desire to read, so that the reader can not stop.

Do this and your story is halfway there.

Tickling also means writing pain points to stimulate the reader. Those pain points that tickle so precisely and so hard it's as if they could drill out of your cell phone and grab you by the collar and make you read down the page.

"Have you ever had an experience like mine?"

"Recently, I was chatting with a friend about a confusing ......"

Or by simply asking a question, pointing out everyone's pain points and hooking them up.

One is the use of big data, a variety of indices : through the Baidu index, Sogou index, WeChat index and other data analysis, to dig out the user's pain points.

You can also search directly on Baidu. Keywords + trouble / pain / annoyance / tired ...... and so on some of these words, the more the ranking of the front, proving that the frequency of retrieval will be higher, the higher the attention.

沁辰说全心文案

Observe the details of the user's information, such as expression, movement, wearing preferences and style, way of speaking, communication, how to use the phone and various daily necessities.... ......

The more you discover about the user's "small actions", the more likely you are to hit a pain point.

For example, a friend of mine developed a skinless roasted groundnut, and business was booming. Just because he found that many people can't help but show an impatient expression when eating roasted groundnuts, and hate the trouble of peeling the skin.

It is this impatient little action, so that he successfully tapped into the user's pain point (eat baked potato do not want to peel), earned the first bucket of gold.

Qinchen says Wholehearted Copywriter

Everyone wants to care - what people are caring about.

The hotspot is undoubtedly able to get everyone's attention, quickly grabbing readers' attention and carrying its own traffic.

The human brain becomes numb to information that is set in stone, and is more sensitive to information that is contrasting and changing. So one of the best ways to grab attention at the beginning is to create contrast.

It's similar to drawing a curve, with ups and downs.

Contrast can be cognitive contrast, a technique most commonly used in disinformation articles that start by giving you a point of view that reverses previous perceptions.

Did you know? Regular running is prone to sudden death!

The technique of creating contrast is: the other side of the familiar things + fresh information, similar to the "10 big misunderstandings of drinking water, 90% of the people are doing it wrong", "often running is easy to sudden death" and so on.

Quoting quotes can largely solve the problem of trust in the endorsement, while the movie and TV drama is a typical story to output the concept of a powerful weapon.

This requires us to input more in general, and pick up good sentences when we see them.

Interesting, with a sense of picture; movies, TV dramas to use the famous, note down on their own inspiration, philosophical lines, and their own interest in the plot, to accumulate material.

Finally, this article, I summarized five ways to write a good beginning:

1, tell a short story, easy for readers to substitute their own

2, grasp the reader's pain points, attract him to look down

3, the introduction of the current hotspots, stimulate the curiosity of the user

4, to create a cognitive contrast, that is, the familiar information + fresh things

5, quote quotes, movie plots and lines

I'm Qin Chen, the initiator of the wholehearted copywriter, co-founder of the copywriting space station.

Every day to share with you more self-media matrix play, personal brand and community realization path.