Big data technology, or giant data, refers to the amount of information involved in the scale is so large that it can not be achieved through the current mainstream software tools, in a reasonable period of time to capture, manage, process, and organize the information to help business decision-making for a more positive purpose.O2Os means online and offline online and offline linkage, is with the group-buying model and the emergence of new O2Os means online and offline. The so-called blue ocean refers to the unknown market space. In order to initiate and maintain profitable growth, companies must go beyond industrial competition and create entirely new markets, which includes a piece of breakthrough growth business (new products or new models in old markets) and a piece of strategic new business development (creating new markets, new segments, or even entirely new industries). As opposed to a blue ocean, which is an unknown market space, a red ocean is a known market space. Generally enter the market to face the choice is to open up a new path in the blue ocean or in the red ocean to kill a bloody road, to compare the choice of survival in the market space.