Yes, recently, the Consumer Council held a "forum on the regulation and consumer protection in the field of online consumption", which pointed out that in recent years, the platform economy has been developing rapidly, and large platform enterprises have emerged in the field of online shopping, transportation and travel. In recent years, the platform economy has been developing rapidly, and large-scale platform enterprises have appeared in the fields of online shopping, transportation and travel, tourism and accommodation, ordering food and takeout, online games and other daily life consumption. These platforms provide consumers with richer products or services through big data, artificial intelligence and other means, creating value for society.

But at the same time, there exist some violations of consumer rights and interests, triggering widespread social concern. For example, the online game lottery probability is unknown, big data to kill, online consumer promotional rules complicated, network search bidding ranking recommendation, network live push in violation of the law and public order and morals, brush positive reviews hidden bad reviews so that the evaluation results show distortion, platforms using algorithms to limit the transaction and so on. Behind these problems, the core is the Internet platform on the application of algorithmic technology.

Extended information

The CCA pointed out that some operators use algorithms to discriminate against prices:

One is to set different prices for new and old users, with member users instead being more expensive than ordinary users.

The second is to set different prices for consumers in different regions.

Three, users who visit the page multiple times may face price increases.

Fourth, price obfuscation settings are implemented using elaborate promotional rules and algorithms to attract consumers who have difficulty calculating the true price. Such algorithms cause selective targeting harm.

CNAIC-CCA named "big data kills maturity" and suggested adding regulations related to the application of algorithms