After two years of technical validation, testing and trial commercialization, China Unicom has officially launched the strategic new product "WoFlash", which is an information service application based on Unicom's USIM card developed by China Unicom. Through specific data SMS reception and processing technology, it achieves the effect of displaying relevant SMS content to users in real time in the form of pop-up windows. Compared with traditional SMS, WoFlash has a certain interactive capability. In constant practice, WoFlash has gradually improved and developed into a powerful user service, product marketing and distribution channel for China Unicom.

WoFlash receives and processes the corresponding data SMS, and displays it to the user in the form of a pop-up prompt window, through which the user can further operate to make calls, visit websites, download APP applications, send SMS, and order products, etc.

WoFlash is also a powerful product marketing and distribution channel for China Unicom.

More convenient way to use

How to make a call? Users receive WoFlash, click OK, and then call the phone number contained in the message sent by WoFlash by calling the unplugging and calling function through the SIM card - machine channel.

How to open the browser? When the user receives a flash, click OK, and then the SIM card - cell phone channel to start the cell phone browser, loading the page.

How to download the APP?Users receive VODone, click OK, download the APP through the SIM card - cell phone channel, install and activate it.

How to send SMS? The user receives WoFlash, clicks OK, through the SIM card - cell phone channel, and receives SMS alerts.

How to order value-added services? The user receives the WoFlash and clicks OK to order value-added services. Compared with the traditional SMS marketing, WoFlash is not only more eye-catching in its presentation, but also has the ability to interact with the user, which reduces the user's operational steps while increasing the conversion rate.

More favorable tariffs

Vodafone is a free service product for Unicom users. There are no SMS charges when receiving any Vodafone messages. To subscribe to value-added services with Vodafone, you only need to pay for the value-added services.

Traffic fees and WLAN charges incurred by using WFilter to open web pages are charged separately by the operator according to the operator's tariffs.

Stronger technical advantages

Optimization of the principle of data SMS reception; pop-up window instead of the ordinary SMS mode, which is more able to attract the attention of users; SMS interception software can not be intercepted; with a certain degree of interactivity highlights. Users can further operate through the pop-up window to access websites, download APP applications, SP product ordering and other functions; Wo flash user behavior can be monitored in the background of the operator

Operation

Business. The user behavior can be monitored in the operator's backend, which is convenient for subsequent big data analysis.