China attaches importance to the development of digital sports. The "14th Five-Year Plan" for sports development has made clear the innovative development idea of accelerating digital development and building digital sports. The National Fitness Plan (2021-2025) proposes to push forward the digital transformation of the sports industry and promote data-enabled collaborative transformation of the whole industry chain.
Vigorously developing digital sports helps promote the construction of a healthy China. The construction of a strong sports country is an important way to promote the construction of a healthy China. The empowerment of digital technology allows sports to be greatly expanded and enriched in terms of time and space conditions, information resources, forms of sports and sports experience, cracking the many restrictions and shortcomings of traditional sports, and greatly enhancing the public's participation in sports in terms of fun, convenience and popularity.
Digital sports are developing rapidly against the backdrop of the development of the digital economy and the impact of the new coronary pneumonia epidemic. E-sports, simulation sports, intelligent fitness and other forms of sports allow people to get rid of time and space restrictions, without leaving home can also get better exercise. In addition, digital technology has accelerated the integration of sports and medicine. Intelligent scientific fitness platform will be sports and medical integration, for different groups of people to issue personalized "exercise prescription", make full use of all kinds of medical knowledge to guide people to exercise scientifically and effectively, and better promote rehabilitation, prevention of chronic diseases and maintain health.
Vigorously developing digital sports will help promote the high-quality development of the sports industry. The high-quality development of the sports industry is an important source of power to accelerate the construction of a strong sports nation, and the Outline for the Construction of a Strong Sports Nation clearly states that the sports industry will become a pillar industry of the national economy by 2035. Digital sports can promote the intelligent upgrading of the sports industry, cultivate new economic growth points, guide and shape mass sports consumption, and provide new kinetic energy for promoting the high-quality development of the sports industry.
Currently, under the impetus of digital technology, sports are constantly expanding to tourism, entertainment and other scenes, and new forms such as "integration of sports and education", "integration of sports and tourism" and "integration of sports and entertainment" are on the rise. New forms such as "sports education fusion", "sports tourism fusion", "sports entertainment fusion" and other new forms are on the rise, and the cross-scene digital application of sports has become an important direction for the high-quality development of the sports industry. The recently released Outdoor Sports Industry Development Plan (2022-2025) proposes to promote technology-enabled outdoor sports scenarios, develop online products and services such as smart cycling, smart boating, and flight simulation, and create a new model of online and offline consumption for outdoor sports. The deep integration of digital technology and sports has allowed all kinds of new products and services, including smart wearable devices, to flourish gradually, promoting the accelerated realization of the potential advantages of the sports consumption market.
Vigorously developing digital sports will help meet the diversified sports needs of the people. With the continuous improvement of living standards, people's demand for sports is growing, and higher requirements have been put forward for the convenience, scientific, interesting and competitive aspects of sports products and services. Digital sports have a significant advantage in obtaining information about people's needs. It monitors and senses people's sports behaviors through a variety of ways and channels, and applies comprehensive analysis of big data to accurately grasp people's needs and preferences, and satisfy the personalized needs of different groups of people. At the same time, from the point of view of the supply side of sports products and services, the development of digital sports can revitalize the city's cultural and sports space inventory, improve the collaboration mechanism between the government, the market, and the social body, improve the accuracy of the supply of sports products and services, and enhance the level of sports public **** services for the whole society.
Digital sports have reshaped the traditional sports industry's operation mechanism, development mode and means and tools, which can effectively enhance the level of mass fitness, cultivate new economic growth points, and optimize sports public **** services. In the process of promoting the comprehensive development of mass sports and competitive sports, and accelerating the construction of a strong sports country, digital sports have great potential.