The cotton socks before the brush single sales of "0", after the brush single sales became "34".
"Yes! Tao", you can become a member by recharging.
With the rise of online shopping, brushing is also evolving, upgrading, and from the dark to the light, becoming the means of some merchants in the hallowed halls. Despite the repeated crackdowns by various e-commerce platforms, the phenomenon of brushing orders is still unending.
Another "double eleven" before the arrival of the new Beijing News reporter investigated and found that, including "Yes! In these platforms, merchants can arbitrarily send a single, brusher to take orders after each single task, you can get a few dollars of commission.
In these platforms, everything is open and "transparent", and even the real-time situation of the brusher's commission is broadcast on the platform's home page.
The people who are really in the dark are the consumers who take "sales" and "positive reviews" as a reference for shopping.
The newly revised Anti-Unfair Competition Law will come into force on January 1, 2018, and operators who use brushing, speculation and other means to help themselves or other operators to carry out false propaganda or misleading commercial propaganda, the circumstances are serious, up to a maximum fine of 2 million yuan, the revocation of business licenses.
On the morning of November 10, the brusher Li Jing in a web store of a commodity brush single after the screenshot sent to the store, less than a minute, he received two WeChat red packets, one is the brush single cost of the rebate, the other is the brush single commission - 3 yuan.
The sales of the item also suddenly rose from 0 to more than 20.
Merchants stationed on the brush platform to send tasks
Being a high school student, Li Jing claimed that he wanted to "earn some pocket money" as a brusher. He took this as a "side job" in addition to his studies.
Two months ago, he signed up for the "51 brush single network" began to brush single. The website claims to be a platform that specializes in brushing orders for various e-commerce stores. The company's website is a platform for merchants and brushes to sign up according to their identities.
In the center of the home page of the website, there is the release of the "latest task". Each task includes items such as the publisher, release requirements, and commission.
Li Jing said, brusher can choose the task to receive orders, but some tasks also have certain requirements for brusher, such as Taobao user level.
Tap a certain potted plant brush task, the commission reached 10.3 yuan, three times the general brush commission.
The merchant also put forward a number of requirements for brushes, such as "do the single process needs to be the entire screenshot", "comparison of goods before entering the store, goods than each store browsing more than 3 minutes", "browsing needs to be carried out after the The first thing you need to do is to ask for the knowledge of maintenance and so on.
There are thousands of such tasks every day. As of 11:00 p.m. on November 10, the data on the home page of the 51 brush network shows that the platform can receive tasks 1899 single, the total number of tasks more than 11.4 million single, the total number of members more than 60,000 people.
The platform has been employed for more than a month of customer service personnel Zhang Ying said, before doing brush single are scattered in various QQ groups, micro-letter groups, single less, the merchant is not good to contact. 51 brush single net merchant a lot of, every day the amount of single are updated by the second, the brushes do not worry about the single, the merchant does not need to worry about sales do not go up.
More than a month ago, she paid 299 yuan in 51 brush net platform formally become a customer service and brush, "usually do reception, pull to brush or merchant stationed can take 10% commission, usually nothing can also brush their own single."
Nearing the double eleven days Zhang Ying almost all day staring at the phone, even in the pick up younger brother in the gap between schools, "to brush a single rushing volume of merchants too much, a little too busy."
Like the 51 brush network, "Yes! Merchants stationed after the release of brush single task, "wizards" (brusher) first with their own money to pay and shoot the goods to complete the transaction, and finally merchants on the platform to confirm the transaction, wizards will receive payment and commission.
In the "Yes! Tao" home page, there are three statistical lists, respectively, "promotional incentives information", "the latest task information", "There are three statistical lists on the homepage of "Yes! The promotion reward information and the latest tasks are displayed on a rolling basis, and the weekly order ranking is arranged in order of ranking.
As of 11 p.m. on Nov. 10, the first place in the "Weekly Order Ranking" had 507 orders, and the top 10 had more than 340 orders.
Platform stationing fee ranging from 199 yuan to 500 yuan
In the online search for the keyword "brush single platform", the search results ranked the first two is "Yes!
November 8, the new Beijing News reporter to the identity of the wizards registered "Yes! Tao" website found that do not need to provide ID numbers and other relevant documents, only need to register an account on the site, binding personal Taobao account and cell phone number can become a "wizards "
According to the "Yes! Amoy" customer service staff, brushes from the registration to the success of the single need to operate through the platform's website, in order to avoid being investigated, the use of the browser is also limited.
The Beijing News reporter found that the site specifically set up a "Yes! Customer service staff said that the use of the site's own browser to brush the single, the safety factor will be higher.
For merchants, after registering an account on the Yes!Tao website, you will also need to bind a Taobao account in order to release information about brushing orders.
Customer service personnel said that the binding account in addition to the convenience of logging in, but also directly to the brusher and the merchant docking, become a one-stop service.
Compared to the "Yes! Tao", the registration of 51 brush single network to become a brusher to go through a more "strict" review and procedures.
When attracting brushes, customer service personnel will generally allow brushes to pay the first stationing fee, of which to become a brusher to pay 199 yuan, to become a brusher and customer service to pay 299 yuan.
Once the payment is successful, customer service only to inform the brusher has a real name verification link, Taobao account, Alipay account, ID card front and back photos, cell phone IP location screenshots, handheld ID card video, a photo of life, as well as a form including all of the above information. All of this information is missing.
Despite the platform's claim that everyone's information will be "absolutely confidential", but has paid the 199 yuan entry fee Wang Lin is still uneasy, and ultimately gave up the intention to do brushes, "who knows if they will use my information to do illegal things.
Merchants stationed in the 51 brush net need to pay the fee is also divided into two grades, 300 yuan and 500 yuan. The payment of 300 yuan of merchants can not enter the total group, only through the total group of "host" looking for brushes, so both to pay brushes commission (3 yuan to 6 yuan / single ranging) also have to pay the host commission (1 yuan to 6 yuan / single ranging). The $500 merchant can post a single message as a "host" in the general group, and can either brush for himself or brush for others to earn a commission.
In the "Yes! Amoy" and 51 brush single network of two sites, after registering as a brush, are required to pass the training.
"Yes! Taobao" staff said, brushes want to take a single must go through the platform's training, training content is divided into how to take a single, brush single notes, "task points" (platform virtual currency) use and exchange of three parts. It usually takes about 3 days.
In 51 brush single network, the training includes a brush single simulation test: for a Taobao silver jewelry store operation brush single. The content of this test question includes, goods than two, into the store to browse the baby time is not less than 5 minutes, only shoot not pay, collection of stores and babies. Subsequently, will also be brusher centralized to the voice chat room for voice training. The two trainings together take about 1 hour.
Brush orders require brushes and merchants fake chat
After receiving the training brushes can take the job to brush orders. The steps of the brush single are the same, the merchant first released the brush single demand, eligible brusher to take the order, brusher first payment to buy goods, payment is completed screenshot sent to the merchant, the merchant will finally merchandise payment and commission to the brusher, that is, the end of a brush single.
November 10, in 51 brush single net a single group, **** 1670 merchants and brusher. Among them, the identity of the merchants in the group for the "host". The "host" keeps scrolling and releasing information about brushing orders, and brushes look good with the "host" private chat.
In order to save time, the group of more than 1,000 people agreed, "1" on behalf of the "yes", "take orders", "no problem! "Yes," "take the order," "no problem," and other affirmative messages; on the other hand, "2" stands for negative.
Whenever someone posts a message, it will be followed by a screen of "1s" sent by different brushes. According to a rough count by the Beijing News reporter, the group in a minute, different "host" released 35 brush single information.
The reporter contacted a random "host" in Shaoxing, Zhejiang Province. He sent the reporter his store a "Korean stockings" product screenshots, screenshots show the sales of "0". The other side asked the collection of stores, collection of stores, browsing more than two minutes, fake chat and the scene to shoot the product.
The reporter followed the requirements and steps to operate, bought the product, and then sent the transaction screenshots to each other. The other party through the WeChat red packet, the purchase principal and 3 yuan commission sent to the reporter. The whole process of brushing is about 5 minutes. A few hours later, the sales of this product has reached 34 strokes.
"There are a lot of orders here and it's good to do." Chen Chen, a brusher from Shanwei, Guangdong, said. Previously, he had sporadically through the introduction of friends received some brush single task, but "earn very little". The platform is still some protection, we have paid the entrance fee, there will rarely brush a single non-payment or less pay the case.
In the 51 brush single net brush single hall, "remote payment single" and "remote hosting single" is the two main types of brush single. The former is paid remotely by the merchant, the latter is paid remotely by the platform management. "Only this is more real, not easy to be monitored." Zhang Ying said.
To avoid being checked, platforms and merchants also set more requirements for the swiping process. "Yes! Tao requires brushes to stay on the store's product page for more than five minutes while brushing for the merchant, and also requires brushes to have a fake chat with customer service. The fake chat link is basically a free-for-all for the brusher, and some merchants will label the chat content and questions.
"In the fake chat process, merchants and brushes can not appear brush single and other sensitive vocabulary, otherwise it is very easy to be detected." "Yes! Amoy," said customer service.
In terms of "writing favorable comments", the platform's regulations vary, most of which require "favorable comments" and "follow-up comments on the sun" free play.
51 brush a single online store selling long conference table, the brush a single evaluation of the content of the model - "just changed the new office, the length of the measurement is good to buy, the company said quite good-looking, cost-effective".
The platform borrowed "task point" exchange to earn the difference
In the whole process of brushing the single, the logistics link can also be sent through the air bag and other ways to fake.
"Yes! Amoy" customer service personnel said that the manufacture of fake logistics link commonly used two programs, one is the recipient will not receive a real package, "you can set up the sender, recipient, recipient, phone and other real logistics information, received is an empty package. " This kind of program is regarded as a four-star safety factor in the platform.
The second option is called "five-star safety factor" by Yes! The recipient receives a real parcel, but the items in the parcel are determined by the merchant and are certainly not the same items that were swiped. "Although this way of security is high, but the cost required by the merchant will be greater, the merchant themselves contact logistics, usually 5-10 yuan a single." Customer service said.
In the "Yes! Amoy" brush single platform, in order to complete a one-stop brush single service, customer service personnel also recommended to the merchant to use the "extreme empty packet" website to send empty packages.
The Beijing News reporter logged on to the "ultimate empty packet network" found that each empty parcel according to different courier companies with different prices, involving 17 courier companies, the price of each empty packet in the following 4 yuan.
According to the staff of the "ultimate empty packet network", sending empty packages, only need to register a good account in the platform, the money charged to the account, select the appropriate courier company, fill in the place of receipt, delivery, recipient, sender information can be. In the e-commerce brushing industry, they cooperate with the brushing platform to complete the final step of creating fake consumer information.
51 brush single net home page also has a "fly Tao single number network" link, for the national air bag sent. Click on the link to enter the page after the eye-catching labeled: free shipping, harvesting the bottom of the list and stamped proof. 10 more than the price of sending empty packets varies, the lowest price is not more than 2 yuan.
Behind every brush stroke of the whole process is completed, the platform can also profit.
In the "Yes! Amoy" brush single platform, the brusher and the merchant transactions between the money is not directly, but with the platform's virtual currency, that is, "task points" for transactions.
Merchants who want to publish a single task on Yes! According to "Yes! Tao" regulations, ordinary merchants to buy a "task point" to pay 0.8 yuan, become a member, there will be corresponding discounts, buy 1 point only 0.6 yuan.
For the brusher, there is no need to buy "task points", after each completion of a single brush, will be given by the merchant "task points", they have to do is through the platform to these task points into money.
According to the conversion rate of the platform, ordinary brusher can only exchange 0.4 yuan per 1 task point, if the brusher becomes a member, 1 task point can be exchanged for 0.6 yuan.
That is to say, the platform will sell 1 task point to ordinary merchants to collect 0.8 yuan, converted to ordinary brusher to pay 0.4 yuan. In the case of ordinary merchants, for example, it costs 8 yuan to buy 10 task points, and issued a 10-point brush task, ordinary brusher to complete the task, you can exchange the 10 points into 4 yuan. In the "task point" of one out of one in, the difference of 4 yuan fell into the platform's pocket.
If you are a member of the same merchant and the brusher, 1 task point corresponds to 0.6 yuan. It seems that the platform has no difference in price to earn, but both brusher and merchant, become a member need to recharge.
The platform launched the membership price of 225 yuan for the annual card, 120 yuan for half a year card, 75 yuan for quarterly card, 30 yuan for monthly card and 15 yuan for seven-day card.
Compared to the "Yes! Amoy" use of membership fees and virtual task points to earn the difference in profit, 51 brush network does not set similar virtual currency, the transaction is completed directly between the merchant and brusher. The platform's profit method is mainly the stationing fee, in which the brusher is 199 yuan and 299 yuan, and the merchant is 300 yuan and 500 yuan. The entry fee is a one-time payment.
Brush orders, speculation will be fined up to 2 million
Brush orders to bring high sales, more positive reviews of the "false prosperity" so that some merchants are y involved. There are also merchants found that when the brush single from the dark to clear, more and more industrialized, brush single benefit and pay the cost, and is not proportional.
An e-commerce platform merchant, Lin Hua, became a "host" of the 51 brush network after paying a 500 yuan entry fee. He believes that the platform brush single more "guarantee". Previously, he had encountered to brush hands after the transfer of commission and principal, brushes immediately in their own orders on the choice of refund, they "lost a lot of money".
For the brush, Lin Hua sometimes feel helpless, "the new C store, you do not brush the sales store level can not go up. Taobao regulations to participate in the activities of the merchants must be a diamond or above level, sales and level on not go, the product is no longer good enough to participate in Taobao activities organized by the situation you are even more unable to open."
How to rise to the level of a diamond, Lin Hua said, must brush enough 250 single. He gave the reporter a calculation, according to the cheaper brushing price of 3 yuan per single, the cost to rise to one diamond is 251 (single) × 3 yuan (commission) × 3.6 yuan (postage) = 2710.8 yuan. "To know that I open a store, the deposit is only 1,000 yuan." He said, but brush single also have skills, can not "violent brush", "according to the store's visitors and browsing volume to decide how many single should brush every day."
Lin Hua said, the store basically have to brush single in the early stage, but it is the brush the size of the strength of the problem, "some store owners want to build which a burst, the early stage of the sales brush up."
As for how to bypass the e-commerce platform regulation, Lin Hua's way is not to send empty packages. "As long as it is photographed my single, I follow the logistics to ship to you, which contains ballpoint pens and other worthless things, but can not send empty packages, it is easy to be checked."
Another merchant said that with the various e-commerce platforms screening brush single technology to improve, brush single requirements are also increasingly high. At the same time, the cost of brushing single is also increasing, because other merchants are brushing, the investment is also getting bigger and bigger. Compared to previous years, the same brush single investment to get a better recommendation "almost impossible", brush single effect is not compared to the previous.
Not only the cost, but also the price of brushing is increasing.
The newly revised Anti-Unfair Competition Law will come into force on January 1, 2018, operators use brushing, speculation, etc., to help themselves or other operators to carry out false propaganda or misleading commercial propaganda, the circumstances are serious, up to a maximum fine of 2 million yuan, revocation of the business license.
At the same time, the brusher may also be held criminally liable. In June of this year, the country's "brush single into criminal" the first case in Hangzhou sentencing.
The 25-year-old Li Mou through the creation of "zero distance online business alliance" website and the use of YY voice chat tools to establish a brush speculation platform, attracting e-commerce sellers to become a member of the charge of 300 yuan to 500 yuan ranging from the deposit and 40 yuan to 50 yuan of the platform management and maintenance fees and experience fees, and the organization of the members of the platform through the The platform is a platform to organize members through the release or accept the task of brushing speculation, more than a year of illegal profits of more than 900,000 yuan.
June 20 this year, Hangzhou Yuhang District Court to illegal business crime trial sentenced Li to five years and six months of imprisonment, together with the original sentence of nine months of imprisonment and punishment, the decision to carry out five years and nine months of imprisonment, and a fine of 920,000 yuan.
"The act of brushing is not only false propaganda, but also seriously disrupts the order of market competition, as well as an infringement of the integrity of the construction." Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law, said that for the behavior of brushing single, not only the e-commerce platform, the business sector and e-commerce management should also be under the "hard hand" to govern.
Zhu Wei said, for brush orders and speculation, high fines and revocation of business license punishment is not excessive. Future legislation and law enforcement should also strengthen the requirements of the responsibility of the e-commerce platform, including the platform first compensation, technical monitoring, inspection system, data audit and other aspects of the provisions. At the same time, punitive damages for consumers due to misjudgment arising from brushing, should also be written as soon as possible to the "Consumer Protection Law".
(In the article, Li Jing, Zhang Ying, Wang Lin, Chen Chen, Lin Hua are pseudonyms)
Response
Alibaba
On brushing speculation adhere to the zero tolerance
On brushing speculation, Ali has always insisted on a zero tolerance attitude. For more than a decade, Ali has never stopped fighting against the black and gray production of the Internet, such as brushing orders and speculation.
Every year, Ali invests tens of millions of dollars and a team of more than a hundred people in this regard, specializing in the fight against speculation and brushing behavior, and specializing in research and development to identify and dispose of the brushing model, the platform system inventory. By perfecting big data technology, the Ali platform has been able to automatically identify the vast majority of speculative behavior.
For merchants identified as having malicious brush single behavior, Ali will be based on the law and platform rules, for the most severe crackdown, such as direct clearance. The merchants who are dismissed for brushing and speculation will have no access to the Tmall Double 11 Global Carnival, and will not be able to participate in any of the large-scale activities organized by the platform.
If the merchant brush single behavior is suspected of violating the law, Ali platform will also according to the law will be transferred to the judicial organs to deal with, and do our best to protect the legitimate rights and interests of consumers.
Jingdong
False transactions will be severely punished
In order to combat false transactions, Jingdong independent research and development of the "anti-cheating identification system", and the development of a series of strict management and punitive measures.
First of all, the reason why merchants carry out false transactions is very important is to get the "good reviews" of the goods, to enhance credibility, improve search rankings, and to obtain traffic, Jingdong identified cheating orders will not be counted in the sales rankings, and will delete false evaluation content;
Secondly, wherever the system identifies as stores with false transactions, Jingdong will impose severe penalties on merchants. Mainly include: punitive downgrading of the commodities involved, off the shelves, serious cases shut down the store; restrictions on false trading behavior of merchants to participate in Jingdong's marketing activities, marketing resources are given priority to provide to the quality of the merchants without cheating behavior.
Jingdong will continue to maintain a high-pressure situation on false trading behavior, create a good shopping environment for consumers, and build a fair trading platform for merchants.