One, insurance products and Internet channels must match
Internet insurance has high requirements for product "self-explanation" and is not suitable for the development of complex products. Therefore, product development should pursue "simple", "strict and clear terms", "standardized", "relatively low price "
General
Generally speaking, among life insurance products, standard health and protection products such as accident insurance and term life insurance are suitable for sale through Internet channels. For property insurance, on the other hand, products such as auto insurance, home and home contents insurance, and travel insurance are more suitable for Internet insurance.
Two, Internet insurance and customer groups must match
Product development should be targeted. The main body of the customer base of the Internet insurance should be 25 to 45 years old white-collar middle class, with a better educational background and relatively high income. The use of big data to analyze these potential customers, a deep understanding of customer needs, purchasing behavior, for the development of Internet insurance is crucial.
Third, the development of information and Internet technology will provide insurance marketing with multi-format, multi-touch points, efficient communication platforms and windows
The increasing diversification of the form of the network and mobile communication tools makes the interaction between insurance companies and customers more diversified, and the increasing development of search platforms, web pages, timely communication software, microblogging, weibo, weibo, and other social media determines the marketing link of the Diversification.
Insurers can use these technologies to more efficiently disseminate information, build brands, and educate consumers, as well as gather feedback to improve their products, sales, and service offerings. Building efficient communication platforms in a complex and diverse landscape requires insurers to improve their insights into customer needs. In addition, as big data continues to evolve, precision marketing will gain momentum and the customer experience will improve dramatically.
Fourth, sales and underwriting, underwriting links will be further integrated, the vast majority of Internet insurance products will realize automatic quotation, automatic underwriting, automatic underwriting, online auto-transactions
Internet insurance in this area will become the core competitive ability of Internet insurance. Under the premise of identifying risks and controlling risks, the future development of insurance companies should make efforts to try to simplify the underwriting process, as far as possible to realize automatic underwriting and underwriting, at the same time, with the help of third-party payment platforms, to realize automatic transactions.
The only way to improve efficiency and simplify the purchasing process to attract consumers is to realize automatic underwriting and automatic transactions in Internet insurance. Of course, the basis of automatic underwriting and automatic transaction is the strong product design and risk management ability of the insurance company. The core competitiveness of insurance companies is always the ability to identify and manage risks.
Fifth, information technology and Internet technology will further improve the degree of integration with customer service and claims work, thus improving service and claims efficiency
For the after-sales segment, the development of Internet insurance is more convenient for insurance companies to maintain customer information and implement policy management, and many insurance products can realize remote loss determination and claims, so the convenience and efficiency will be greatly improved.
Sixth, the Internet insurance sales will form its own Internet insurance distribution channels, supplemented by third-party channels
Only the insurance company to build their own specialized website or professional insurance trading site can be designed for the characteristics of insurance transactions, easy to use for consumers, in order to provide a more comprehensive range of products and services.
Meanwhile, self-built websites and the data behind them support seamless, highly integrated, simplified processes yet better able to meet the increasingly complex needs of consumers. However, third-party e-commerce platforms still have some inherent advantages, such as high traffic and access. Some particularly simple products are better suited for sale on these platforms.
Seven, a group of more specialized insurance companies and intermediary service companies may emerge in China's Internet insurance sector in the future
They will use the Internet as their main battleground to develop a new type of insurance company with a certain scale and unique competitiveness.
The development of the Internet and IT technology has brought great opportunities to change the way of insurance operation and management. The great thing about the Internet is that it breaks through the time and geographical limitations of people's communication and information transfer methods. By integrating all aspects of insurance management with IT technology and the Internet, a new insurance business model - Internet insurance - has been created.
Internet insurance can generally be defined as insurance companies or insurance intermediaries to provide products and services directly to customers through the Internet, to realize online sales, underwriting, underwriting and service, claims and other business processes, to complete the online sales and service of insurance products.
There is no doubt that the potential for the development of Internet insurance in China is enormous, especially as the use of mobile digital technology further breaks down the limitations of time and space, making the development space further broadened, and the trend of consumers purchasing insurance through the Internet is bound to continue to expand.
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