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How should a short video case be broken down and analyzed? It can be broken down according to five dimensions.
1, retweet
Social is to get more people involved. Short videos on the popular weight, forwarding & gt; comments & gt; likes, if your video to get more forwarding, also means that have more opportunities to get on the popular.
2, content
Excellent content provides us with videos to learn from, and more so that we can have the ability to quickly imitate.
3, BGM
Shake Shake Shake, if you choose the right music, you are the next 10W + pop.
4, Duration
Shake Shack judges the effective playback of a video as the completion of that video playback >=75%.
5. Historical data
The historical data dimension is for all of us to come to understand the growth trajectory of an account, to know how to come to a breakthrough, and to take fewer detours.
Analysis of the case: Mr. Kai business
One: forwarding
We analyze the dimension of forwarding, because the jittery voice, send this video on the popular importance of forwarding & gt; comments & gt; likes, which requires us to think about, what is the value of our short video content? How to make can inspire users to actively share this knowledge.
For example, I previously manipulated the life tips account, users are willing to share the reason is life dry goods.
For example, the basic teaching of table tennis, cooking, entertainment and funny, we can think of content that can make users learn something, is worth sharing.
So the positioning of the wear number itself has the value of sharing, such as teaching boys to learn to wear, girls will forward to their boyfriends, let him go to their own with and so on.
At this level, we need to think more about is, if we are positioned to wear boys? We choose the face value of the handsome man to do? Or choose the face value slightly average to do wear?
I think this place, look at the problem of the accuracy of the fans. If you are looking for handsome men, you suck powder more quickly, but your powder inside, there will also be a lot of face control, not necessarily wearing powder.
If you choose a general value of the face of the person, then to attract the attention of others, must be your video content, you screen out the fans must be more accurate. Both have advantages and disadvantages.
Second, the self-contained system of content play
Duration: 7S
BGM: rhythmic
Content: 7S clock set up 7 episodes. Each episode stays at 1S clock, also in line with the visual stay effect.
The first step: shoot close-up wearing shoes lens
The second step: put on the pants display lens
The third step: satchel wearing lens (will also be omitted)
The fourth step: wearing clothes lens (this lens generally appear 2-3 pieces of clothing replacement) control in 2S
The fifth part: wear a hat lens
The sixth step : full body show, while scissors
If it is other wear number, I suggest you can also imitate this way of wearing to do an attempt to see if you can make a breakthrough.
Third, the importance of BGM
I myself have talked about the importance of BGM in the course, because there is content itself does not make sense, but it is because of the use of the right BGM, resulting in the emergence of 10W + explosive works. That's the beauty of Jitterbug, you only need one factor to be extreme and you can produce excellent pop-ups.
In the early stage, try to use the network hot pop music to copy.
In the latter part of the process, it's all about rhythmic music, and repeating the music that has been popping up in India.
To summarize: rhythmic, repeated, explosive music
Fourth, short video playback time
video length all control in 7-8S, in which 7S of the video occupies the position of the first eight, it can be said that the 7S is the precise positioning of his account length
Note that, since he is 7S length of time works, we other accounts are not The first thing you need to do is to get your hands dirty.
First of all, we all know that Jitterbug is a short video APP, the beginning is 15S, the back of the number of fans break 1000 to open 1 minute permissions, but 15S short video, in fact, can send a shorter. And jittery system recommended, it is required (allegedly), the length can not be shorter than 6S, all the explosive video, the length of the video all stays at 7S clock.
This is what many of our creators did not think of, that is, jittery short video it has a complete broadcast rate mechanism, a video only to play the degree of completion of more than 70%, in order to be considered as a play. If your short video is too long, the content is not attractive, the user may watch 3 seconds, then quit. And this time your video length is 15S, then well, this is not a valid play. But if your video is only 7S, then you are likely to get an effective play, and you have a chance to be popular.
It's fair to say that the account's length, delicately stuck at the 7S clock, is admirable.
V. Historical data
Looking through his historical content, I found that it went through the following stages.
1, in his pre-content - positioning confusion, content clutter more to take a photo show, picture a rotating way, video likes only a few hundred.
2, the second stage is dry goods type video sharing - scarf tying
His content began to transform, do some dry goods type content sharing, such as wearing a scarf wearing method, including tying shoelaces how to tie better. This type of work helped him in a short period of time also quickly create a number of pop-ups.
The nature of this type of content makes the user happy to share, but the scarf such a tie method is ultimately limited content. What we can see is that this men's number has been in the early stages of trial and error, looking for a breakthrough.
In the third phase, Mr. Kai started to try some rhythmic wear, noting the duration and music
In fact, the third and fourth phases should be serialized together, because I found that after the third phase, the beginning of his video length are controlled within less than 15S, 8S is the limit he has already tried.
And in phase 4, he, the account, managed to keep the short video content to 7S clock. I can see the data in the screenshot, the 7S clock appeared in the 100,000 likes of the explosive, occupying more than 90% of the proportion. Basically all 7S pop-ups, which is why I call him 7S brother.
The first step: shoot close-up wearing shoes lens
The second step: put on the pants display lens
The third step: satchel wearing lens (will also be omitted)
The fourth step: wearing clothes lens (this lens generally appear 2-3 pieces of clothing replacement) control in 2S
The fifth part: wearing a hat lens
The sixth step : full body display while scissoring
Posted on 2019-05-10