Optimization of product selection ideas

The core of the idea of product selection: the product should have a large market demand.

The scope of the product's applicability to the population is as broad as possible, in the big data analysis assistant DataEye-EDX, you can see the sales of different categories.

After determining the category, you need to do market research before choosing a product.

For example, you can look at the type of categories that are the main focus of Jitterbug, or you can look at what today's headlines are selling. You can also use open DataEye-EDX Data Analytics Intelligence Assistant to see what items are selling well these days.

Finding products that are in demand is actually quite simple if you know where to look.

Pop-up products pop-up pursuit is to sell for as long as possible, so try not to choose a niche culture products, it needs to be developed separately to operate the program, not here. To create a pop-up selected products must be about food, clothing, housing, transportation and entertainment of the popular models. For example, the recent warm weather, mosquitoes, mosquito lamp sales began to take off, there is the potential to become a pop-up.

After determining the product it is necessary to look at the situation of the merchants of the same type of product.

First, see where you have an advantage over your peers:

For example: lower pricing, better optimized than their landing page, etc..

Second, look at the data situation of your peers:

In DataEye-EDX, you can see how many competing companies there are for similar products, and how many similar products there are.

Two types of e-commerce consumers are mainly residents of second-tier cities below, compared to first-tier city users, they pay more attention to the price aspect, so the low-priced products have more market advantages. Product is the first condition, then the price is one of the keys to victory. Explosion belongs to the volume of products, the price needs to be tempting to better stimulate the purchase.

But the price can not be too low, affecting the surplus, then the sales volume is meaningless. For example, the previous explosion in the big data intelligence DataEye-EDX, men's short sleeves 99 yuan 8 pieces, this kind of product surplus rate will not be very high.

Shake: the platform's audience is more youthful, so the price range can be slightly upward compared to Racer. General 100-300 yuan price range in general, more suitable for jittery voice placement.

But this is not absolute, surely no price range will always be hot, put the law of the channel platform is not always the same. No matter what, the second class of e-commerce main or sinking market, low-priced goods obviously more sales, it is obvious.

After the selection of products to determine, it can be shelved on the platform of the Alliance. Plus, the product belongs to the public common category, naturally convenient to the Darren subsequent creation of product ideas.