September 8 morning Wang saturated brand official announcement of Wang Yibo become the new spokesman, this thing has caused a lot of netizens attention. In fact, since Wang Yibo fire after Wang Yibo harvested a lot of endorsements, whether it is fragrant Peopeo milk tea or on the good good and so on this series of endorsements are reflected in Wang Yibo's ability to carry goods. In fact, the reason why these brands will look for celebrity endorsements, is that they hope to be able to promote their own brand through the star's popularity, and then a small cut wave of leeks.

In fact, many of Wang Yibo's fans are young girls, and these young girls do not have much family pressure outside of work, so that is especially like to support the development of the idol, especially to buy the idol's endorsement. So after Wang Yibo's endorsement was announced, many fans started to buy endorsements, and there are even a lot of fans who buy endorsements and like to show their support for their idols by showing them on their social media platforms.

The phenomenon of comparison

It is for this reason that there is sometimes a phenomenon of comparison, many fans began to buy a variety of endorsement products, and in their own social platforms above the sunshine of their own purchase of information, as if this is the biggest support for their idols. In fact, through the big data to see Wang Yibo's ability to carry goods is really very strong, because every time the official announcement of Wang Yibo endorsement of the product after these products will be favored by many fans.

But fans should also grasp the degree in the process of chasing stars, never to support the development of the idol in order to support the development of the idol to go to buy their own no way to afford things. If you have a need for an idol's endorsement, you can buy it, but if you don't need it and just want to support your idol's development, then you should try your best to buy it. Don't buy a lot of endorsements on impulse and end up with a bad reputation, it's a very irrational behavior.