Jingdong logistics throws a blockbuster!
Just now, Jingdong Logistics threw out a blockbuster: it launched the express delivery time commitment service, that is, if things are not delivered within the agreed time, all express freight will be refunded to customers!
This kind of landing service commitment is tantamount to breaking ground for the entire domestic express delivery industry!
You know, even SF Express, which is recognized in the industry as the "first express" with fast delivery speed and good service, dare not shout out the promise of "not delivering money in time", but Jingdong Logistics did it!
Not only did it shout out, but it also launched this service in more than 40 cities across the country/kloc-0. What does JD.COM want to do?
Some people may not understand how difficult it is for express mail to reach users at the appointed time.
Now some sections of many cities are blocked from morning till night; When it rains, the traffic in the whole city is paralyzed; Even on sunny days, traffic lights that last for more than 3 minutes in some places can drive people crazy!
There are too many uncontrollable factors in the delivery process!
If JD.COM can really deliver the express delivery at the appointed time, regardless of traffic, climate and other reasons, it also means JD.COM. At present, the second position in the express delivery industry will not be guaranteed for a long time, because it will be the first!
Undoubtedly, the bombshell thrown by Jingdong Logistics will set off a brand-new logistics pattern: after the bomb goes off, JD.COM is likely to be crowned as the first brother, and other express delivery companies may be ruined in the fierce market competition and become cannon fodder!
Why is Jingdong Logistics so confident?
Then, the question comes: Why is Jingdong Logistics so confident?
First of all, Jingdong Logistics is a self-operated logistics, and it is more efficient to control the service quality.
At present, some major logistics companies in the market basically join logistics. For joining logistics, the headquarters will give too much power to express franchisees, so it is difficult to control the services of franchisees; For self-built logistics such as Jingdong Logistics, warehouses, express delivery stations and couriers are all their own, which can effectively control the quality of express delivery services.
Followed by JD. The basic logistics facilities of COM are stronger than you think.
No close visit to JD. COM warehouse and China is the first in Asia, you may not feel the rapid progress and ever-changing technological upgrading of basic logistics facilities in JD.COM in recent years. Today, JD.COM operates more than 700 large warehouses in China, including 25 large Asian No.1 warehouses, cooperates with major airlines in China, and cooperates with more than 65,438+10,000 Jingdong logistics personnel on the ground, which can cover all key cities in China and has the ability of fast mobile transportation.
JD.COM Asia 1 unmanned shuttle bus
Finally, Jingdong Logistics has used black technology including drones in many links, and the logistics efficiency has been greatly improved.
For example, in Asia No.1 of Jingdong Logistics, dozens of meters of robots skillfully stack tons of goods. In the process of distribution, selection and packaging of goods after storage, the degree of manual participation is getting lower and lower, and the overall work efficiency is greatly improved.
Therefore, at this time, Jingdong Logistics threw out a blockbuster of "not returning money on time", which is a high recognition of its own strength.
What other courier companies are doing: raising prices!
When JD.COM was the first in the whole industry to launch the service promise of "refund for delayed delivery", other express delivery companies were doing one thing together: raising prices!
Since May 8th, several major express delivery companies have jointly issued a Letter to Customers, expressing the same demand: adjust the freight price or increase the price.
Of course, the impact of this price increase on our ordinary users is almost negligible, and it is mainly aimed at the majority of businesses.
Judging from the statement in the letter to customers, the reasons for the price increase of these express delivery companies are very unified: on May 6, the state resumed high-speed charging, and in order to ensure the orderly resumption of production at the end outlets and provide better services to customers, the preferential range of express delivery prices was appropriately adjusted.
In fact, at the beginning of this year, a COVID-19 epidemic broke out suddenly, and many express delivery companies had to stay for some time at the beginning of this year, and their business volume dropped sharply. However, in order not to lose their territory, these courier companies have launched various low-price strategies to stabilize their market share.
During the epidemic, in Yiwu, a barometer of China's economy, some courier companies directly quoted the price of a single ticket to 0.8 yuan!
What does 0.8 yuan's bill mean? The courier company would rather post money than grab the order!
Then, do you understand why some goods are only a few dollars in price, and merchants can still achieve nationwide postage?
In the long run, it is obviously unfavorable for the development of the whole industry for some express delivery companies to fight price wars. You want to occupy the market, directly knock down your opponent with your service and your strength, and occupy the market by means of vicious competition at low prices, which seriously distorts the market order.
In fact, in the shadow of the price war, many express delivery companies have fallen into a state of perdition!
Liu's prediction came true,
Only two courier companies will survive in the future?
Liu said many years ago: with the intensification of competition in the domestic express delivery and logistics industries, only two industries can survive in the end, one is SF Express and the other is Jingdong Logistics.
At least for now, things are developing in the direction predicted by Liu, because the price war itself is a double-edged sword, which will hurt opponents and hurt themselves.
A typical example is the Guo Tong Express.
As a courier company that can register as a "national famous brand", the energy of Guo Tong courier can't be underestimated: in its heyday, Guo Tong had more than 50,000 employees, and their courier distribution points were all over the country. However, in the context of the industry "price war", it has done its best to survive. In order to survive, Guo Tong had to lower the price with the pace of its competitors, and eventually the capital chain of the enterprise broke. 18966 . 8686868686 17
There is also Quanfeng Express, which I believe many people have used before.
Although Quanfeng Express has not been established for a long time, it has risen rapidly with the rapid development of the express delivery market. Quanfeng Express has millions of orders during the peak hours, and its strength is not lost to "four links and one arrival". However, Quanfeng Express later saw that all its rivals were listed one by one, and still stood still. With the support of capital, the opponent's strength increased greatly, and Quanfeng Express was quickly defeated in the price war. Finally, because the capital chain was broken, all assets were seized by the court and auctioned according to law.
Of course, Liu predicted that small and medium-sized express delivery would be basically eliminated, but he did not predict that Alibaba's right to speak in the field of express delivery would continue to increase.
The main reason is that the express delivery market in China is growing too fast. This fast-growing market needs a strong integrator, and Alibaba's strength in platform integration is unmatched by anyone.
In 20 19, China's express delivery business exceeded 63 billion pieces, with a growth rate of 24%, ranking first in the world for the sixth consecutive year, with a per capita express delivery volume of 45 pieces.
After Ali entered the venue, he immediately used big data empowerment to integrate the "four links and one access" system, and constantly strengthened their capabilities in informationization, intelligence and automation, so that they could compete with SF Express and JD.COM.
At the same time, as Ma Yun said: Jingdong Logistics is also facing a more urgent problem in its future development. No company can manage 1 10,000 couriers!
From a longer-term perspective, with the rapid development of China's economy and the continuous upgrading of consumption, users' requirements for express delivery companies are more focused on service and timeliness. Whether it's the rookie department, Jingdong Logistics or SF Express, whoever has better service and faster timeliness may enlarge his advantages in the future competition.
At that time, JD.COM threw out the bomb of "Refund for Failure to Deliver Money on Time", which was aimed at timeliness. However, the time for this bomb to pull the fuse is a little early?
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