Haier Group is the fourth largest white goods manufacturer in the world. Haier, the most valuable brand in China, has established 29 production bases, 8 R&D centers, 65,438+09 overseas trade bases and 50,000 employees around the world. Therefore, it is a large multinational group company with a global turnover of 122 billion. Haier owns refrigerators, washing machines, air conditioners, televisions, water heaters and other products 19 models.
Haier, unlike Midea's main territory, specializes in household appliances, while Midea specializes in white goods. From the perspective of brand influence, Haier is stronger than the United States, and Haier is more intelligent, global and diversified. In contrast, Haier is stronger than the United States, and in terms of assets, Haier is also higher than the United States, and it is one of the top 500 in the world. In the long run, Midea's small household appliances have developed well. I believe that in the near future, the two companies will be very close, and both will become the world's top 500 companies, and so will China.
Personally, I think each has his own strengths. If I have to say which one is better, I prefer Haier. Because:
1, Haier is an early enterprise in the electrical appliance industry, and now many categories are in a leading position. Like refrigerators, the global sales volume ranks first, although the growth rate has declined, but that is because the proportion is large enough, and the current technology remains unchanged; Like washing machine, direct drive frequency conversion and air washing technology; Air conditioning self-cleaning, water heater anti-electric wall, kitchen appliances anti-dry burning and other technologies are all technical patents in the industry category; Beauty started as a small household appliance, like a microwave oven, which is better and focuses on cost performance. The advantage of paying attention to cost performance is that users buy more and can increase production. The larger the scale, the lower the cost of the assembly line and the more organic it is. Just like the difference between JD.COM and Pinduoduo;
2. Haier's market is not only a domestic market, but also a global market. There are five R&D bases in the world, such as Mexican and French R&D centers, as well as high-end brands exported to casarte. Beauty is mainly based on cost performance. I haven't heard of any beauty patents or core technologies. In short, simple and rude, low price, beautiful and multifunctional. Miss Dong often said that beauty has no core technology, and it is all people who dig Gree. This is a matter of opinion.
3, strong alliance, the acquisition of GE in the United States, mainly kitchen appliances, as well as Fisher & Paykel in New Zealand, mainly motors, magnetic levitation motors, such as direct-drive inverter motors for washing machines, motors for range hoods, compressors for refrigerators, and high-end Fisher & Paykel motors. Midea's acquisition of this piece is also successful, acquiring a dying cygnet;
4, Haier positioning smart home appliances, and now the company has changed its name, referred to as Haier Zhijia, focusing on smart home appliances and the Internet of Things; If it is beautiful, it still focuses on cost performance.
Midea Group, founded in 1968, is a large-scale comprehensive modern enterprise group, mainly engaged in household appliances industry, and involved in real estate, logistics and other fields. With two listed companies and four industrial groups, it is the largest white goods production base and export base in China.
Haier Group, the fourth largest white goods manufacturer in the world, is the most valuable brand in China. Haier has established 29 manufacturing bases, 8 research centers and all-round development, with 65,438+09 enterprises trading abroad and more than 50,000 employees worldwide. It has developed into a large multinational enterprise group. In 2008, Haier Group achieved a global turnover of about 654.38+0.22 billion yuan. Haier refrigerators, air conditioners, washing machines, televisions, water heaters, computers, mobile phones, household appliances and other 19 products were rated as famous brands in China, among which Haier refrigerators and washing machines were also rated as the first batch of famous brands in China by AQSIQ.
The above shows that the main business scope of the difference between Haier and Midea is: Herdo is white goods, and Midea is mainly small household appliances. First of all, the influence of Haier brand is greater than beauty. Secondly, the field involves beauty. Judging from the current development, it gradually extends to Baidian, which is a competitor Haier in a certain sense. Haier is more committed to globalization and has developed a diversified approach. In contrast, Haier is stronger. Third, from the total assets of Haier, Haier is also higher than the United States. Moreover, Haier is a Fortune 500 company.
Hello, I'm Ma Xiaoxi, and I'm glad to answer your questions. Midea: Midea Group, founded in 1968, is a large-scale comprehensive modern enterprise group mainly engaged in household appliances industry and involved in real estate, logistics and other fields. With two listed companies and four industrial groups, it is the largest white goods production base and export base in China.
Haier: Haier Group is the fourth largest white goods manufacturer in the world and the most valuable brand in China. Haier has established 29 manufacturing bases, 8 comprehensive R&D centers and 65,438+09 overseas trading companies, with more than 50,000 employees worldwide, and has developed into a large multinational enterprise group. In 2008, Haier Group achieved a global turnover of 654.38+0.22 billion yuan. Haier brand refrigerators, air conditioners, washing machines, televisions, water heaters, computers, mobile phones, home integration and other 19 products were rated as famous brands in China, among which Haier refrigerators and washing machines were also rated as the first batch of China world famous brands by AQSIQ.
As can be seen from the above, Haier's main territory is different from beauty. Haier is mainly white goods, and the beauty is mainly small household appliances. First, in terms of brand influence, Haier is greater than Midea. Second, judging from the current development, the fields involved in beauty have gradually extended to white electricity, and in some respects, it is a competitor with Haier. Haier is more committed to globalization and diversified development. In contrast, Haier is stronger. Third, Haier is also higher than the United States in total assets. Haier is one of the top 500 enterprises in the world.
In the long run, the strength of Midea and Haier should be closer. I hope my answer is helpful to you.
Haier is a world famous brand in China. .
Beauty is a famous brand in China.
Haier is a full range of products. . And have independent intellectual property rights. .
Midea produces air conditioners. . Its refrigerator, washing machine, etc. . They are all produced by Rongshida's production line. . All the products it produces belong to Rongshida. . The other side is beautiful. . . You can see the place of origin from its production address!
The problem of the subject is too big. ...
Midea Electric Appliances and Haier Electric Appliances each have their own strengths. The choice of electric appliances should be the professional flagship products produced by Yuanda brand, because the professional flagship products are the biggest investment of an enterprise. No matter the production line, R&D institutions or after-sales, big investment will produce good products.
Haier's refrigerators and washing machines are Haier's professional flagship products. The quality of the products is not enough, and the rest belong to amateur industries such as TV and mobile phones.
Beautiful, the king of small household appliances in China, microwave ovens, induction cookers, humidifiers, air conditioners, water heaters, refrigerators, etc. They are all professional flagship products of Midea, and the quality is absolutely leading, but the quality of other products of Midea is also average.
Midea is a leading science and technology enterprise group in the fields of consumer appliances, HVAC, robotics and industrial automation systems, providing diversified products and services. Midea adheres to the principle of "creating value for customers" and strives to create a better life.
Haier is a large-scale home appliance brand in the world, providing complete solutions for smart home appliances such as refrigerators, washing machines and air conditioners; Haier Smart Home uses the Internet of Things, artificial intelligence and big data to achieve the best intelligent life experience through the combination of U+ open IOT platform and scene business.
The quality and appearance of the two products are great, especially in recent years, Midea has a strong momentum and has begun to compete with Haier for the leading position in the refrigerator and home appliance industry! I prefer Midea refrigerator in purchasing, because the workmanship and quality control of Midea refrigerator are better than Haier in low-end products.
In fact, as far as refrigerators are concerned, there is not much difference in the overall quality between Midea refrigerator and Haier refrigerator, both of which belong to the top level in the industry, and it is difficult to distinguish who is good and who is bad. With the development of fresh-keeping and refrigeration technology, civil refrigeration technology has reached the bottleneck period, and the refrigeration technology and fresh-keeping technology of the two companies are very advanced. Midea's recently launched Midea Microcrystalline Refrigerator has the function of keeping microcrystals fresh for a week without freezing the original fresh, and the original taste may be relatively stronger. Its V-tech intelligent fresh-keeping core technology can keep fresh the edible materials from five aspects: temperature, humidity, gas, light and nutritional value. Scanning the internal environment of the refrigerator by sensors, identifying the characteristics of intelligent ingredients and matching the most suitable preservation scheme look a bit like military preservation technology, so the preservation effect of Midea may be better than that of Haier, but I feel that there is little difference in daily use of the refrigerator.
It is said that beauty started as a small household appliance, and poor refrigeration and compressor technology are generally malicious and misleading consumers. This kind of news is unreliable, unreliable. The beauty of these core technologies has long been mastered and applied perfectly, otherwise it can't compete with Haier in preservation technology.
After-sales, Midea refrigerator is one of the best brands in China, and there is a huge sales and after-sales system in China market, so don't worry about it. On the contrary, foreign brands such as Siemens should be considered.
The most important thing about refrigerators is practicality. Just like this beautiful refrigerator that my family bought many years ago, it has been used for six or seven years and has never had any problems. The refrigerator will be used for a long time, and online inquiry can only be used as a reference. It's better to go to the shopping mall and see for yourself the workmanship and quality choice of two brands of refrigerators.
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Abstract: We know that water heaters are installed in every household now, so it is much more convenient for us to use hot water. We know that there are gas water heaters, electric water heaters, air energy water heaters and so on. So which brand is better for gas water heater? Which is better, Haier or Midea, is the gas water heater? What are the characteristics of Haier gas water heater?
Glad to answer your question!
I feel better about Haier.
Haier Group is the fourth largest white goods manufacturer in the world and the most valuable brand in China.
Haier's white goods are very famous, especially in the world, the United States is a bit backward, but it is a good enterprise at home!
My air conditioner is Haier's, with good performance and low power consumption.
The beauty bought by a friend's house soon broke down.
However, many beautiful small household appliances are still quite good!
I hope my answer can solve your problem!
After counting, my family has two Haier, one Midea and four Gree. In fact, the simplest thing is to go to the stock market to see who is interested.