Usually, targeting methods can be divided into the following three categories: basic targeting, interest targeting and behavioral targeting.

Basic targeting: refers to targeting the basic attributes of the population, usually targeting a wide range of people, suitable for brand exposure, product awareness, etc.

Interest targeting: refers to targeting the user's interest, most of which is the intention of the crowd, more suitable for the IP package, the content of the

Behavioral targeting: refers to the targeting of user behavior through big data, this type of approach to lock the crowd is more accurate, suitable for product sales, customer leads to obtain