It is understood that the online take-out industry in China started in 20 12 years. With the development of the Internet, the online take-out industry is also growing rapidly, and the market scale is getting bigger and bigger. With the development of intelligent delivery system, the instant delivery ability of take-away industry has been continuously improved. Analysts believe that the take-away industry will further leap from catering to life service industry, and consumer demand will continue to promote the integration of service industry and retail industry. Takeaway? It will become a major growth point in the future consumption field.
Although take-out has become so popular, the scale of internet take-out transactions in the catering industry is still low, and the take-out industry still has a long way to go. With the further development of catering logistics, the perfection of take-away entrance and scene application, the expansion of urban application and the deepening of user demand, it is expected that the Internet catering take-away market will continue to grow in the next three years, especially in small and medium-sized cities. Ai media data shows that in the first three quarters of 20 18, the growth rate of take-out in small and medium-sized cities has far exceeded that in first-and second-tier cities. Forecast and analysis: China Internet catering take-out will show the following trends:
Further improve the logistics distribution system and cover diversified application scenarios for food delivery. Logistics is the basic carrier of internet catering take-away service, and the timeliness and punctuality of take-away delivery are important factors affecting the user experience of take-away. With the development of the take-away market, the number of orders has increased rapidly, and it is difficult for take-away manufacturers to guarantee the user experience because of the self-promotion of merchants. In recent years, major takeaway manufacturers have continuously invested resources and continuously improved the logistics distribution system. The appearance of appointment distribution is a typical example, and logistics distribution has gradually become an important competitive barrier for take-away platforms.
With the continuous development of logistics and distribution, take-away logistics will be superimposed with more diversified application scenarios, which will become the basis for the take-away platform to expand diversified distribution services. Refined operation becomes the key and quality comes first. After the rapid layout completed the urban coverage, the take-away manufacturers made strategic iterations in time. By constantly strengthening the execution of the urban operation team, constantly increasing the quality market supply, constantly tapping the diversified needs of users, better providing differentiated services for users, enhancing user satisfaction and suggesting brand loyalty.
Refined operation and better service for users will be the key to future competition. There is still room for vertical subdivision of the takeaway area. At present, the Internet catering take-out market has entered a period of rapid development, the market scale has maintained a steady growth trend, and the market competition has become increasingly fierce. In first-and second-tier cities, the US Mission continues to burn money subsidies when it is hungry, while in small and medium-sized cities with low capital density, it is a paradise for local take-away entrepreneurs. However, whether it is a giant such as Meituan or a local takeaway platform that has sprung up like mushrooms after rain, refined operation is the core of future competition.
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