With a lot of people After graduation, I entered the insurance and financial industry, and later made it to the MDRT life insurance million roundtable members, accumulating a relatively rich customer network resources and wealth management experience. However, after working in traditional financial institutions for a long time, I no longer want to make money for the rich, but want to do something that can change the society and let the people taste the "sweetness", I believe that this kind of business has vitality. By chance, I came into contact with the P2P market in the United States, and saw the "big market" in China from the "small business" of P2P lending services in the United States, so I had the idea of making love to money. For P2P, first of all, I think we need a basic understanding of the concept and business logic, and finally through some of their own can do the wind control means, in order to realize the enjoyment of high-yield at the same time, rest assured that investment in P2P.
1. Consumer finance fire become the new normal in today's society
From a macro point of view, the domestic is currently in a period of economic restructuring, to ensure the growth of the task of the severe, the transition requires a moderate expansion of the leverage of the population, and the expansion of the leverage of the population. The transition requires residents to moderate expansion of leverage, "expanding domestic demand, improve consumption" is expected to become an important engine of new economic growth. The development of new consumer finance in China has positive significance from the perspective of financial product innovation and expansion of domestic demand.
Domestic residents' incomes continue to grow, and the concept of "enjoyment before payment" has been gradually recognized and accepted. China's personal consumer credit market started late, and residents' consumption awareness has been suppressed. According to the National Bureau of Statistics, in 2015, the balance of RMB loans was RMB 94 trillion yuan, and the balance of RMB consumer loans from financial institutions was RMB 189,500,000 yuan, with the share of consumer credit accounting for only about 20%. It can be seen that there is still a lot of room for improvement in this area.
Social security and credit system is becoming more and more perfect, the business model of consumer finance has the basic conditions that can be landed.
2. Data technology is the wind control advantage of the Internet micro lending
Most traditional financial institutions are facing the problem of credit cost and no data accumulation. Internet financial platforms can collect user data through Internet technology for credit profiling, which solves this problem to a large extent. The industry is concerned about the blacklist, anti-fraud information verification, data variable services and other data and technology advantages of Internet finance, are a powerful complement to traditional consumer finance.
The self-developed "Cloud Diagram Dynamic Risk Control System" of Love Money effectively links internal and external diversified data sources through machine learning and natural language processing technologies to form a complete knowledge system for risk control. The system combines knowledge mapping and machine deep learning technology to build a computer network that can mimic the behavior of the human brain, allowing the machine to automatically discover the risk points hidden in complex relationships and risk diffusion pathways, so as to excavate potential fraudulent behaviors, and after multi-dimensional cross-validation of big data, to arrive at an objective and accurate conclusions while making the corresponding behavior, which has effectively improved the efficiency and accuracy of the process of entering into the audit of micro-credit and so on. This effectively improves the efficiency and accuracy of the process, such as the review of incoming micro-credit.
3. P2P financial management will gradually become mainstream
Ai Qian Jin through the marketing big data partner of the pan-financial user research found that the current domestic financial crowd on average only 27% of income for investment. Compared with the "4321 Asset Allocation Rule" (i.e. 40% investment, 30% living expenses, 20% savings and 10% insurance), this ratio is obviously low. This also means that the potential financial capacity can continue to be stimulated in the future, in which the share of P2P financial management has considerable room for improvement. The first financial crowd that may be transformed by P2P is the huge number of Internet treasure product users.
From the age division point of view, growing up in the Internet era of the post-1990s for the most positive attitude towards P2P financial management; 80, 85 financial users in the traditional financial management and P2P financial management of a variety of points of flowering, and in the strength of the capital is stronger than the post-1990s, is the P2P financial management need to work hard to obtain the "gold master". In contrast, people over 35 years old prefer banks and stocks, and have a more conservative attitude towards P2P finance.
In terms of investment amount, the higher the investment amount, the more diversified financial management methods are adopted by financial users, and the higher the acceptance and utilization rate of P2P financial management. However, with the increase of the overall financial investment amount, the increase of financial users' investment in P2P finance is significantly lagging behind that of banks and stocks. This indicates that traditional financial management is still the first choice for large investments at this stage, and the status of P2P financial management in asset allocation has yet to be improved.
And as far as the industry outlook is concerned, the domestic P2P development is better than that of the United States, in terms of scale, industry potential and diversity. Domestic need P2P to provide services to a large number of people, the market has a very large potential and the basis for sustained growth, so the development of the domestic P2P market after the standardization of the prospects are positive to the good.
4. Investing in P2P is also a technical job
Today's explosion of information on the Internet makes it difficult for consumers to identify bad or irregular platforms through the medium of information. And most investors understand the need to stay away from platforms that are suspected of having capital pools, self-financing, false labels, and so on, but are still at a loss when it comes to actual discernment. The following describes how to skillfully conduct P2P screening.
(1) reasonable rate of return
From the practical level, it is recommended that investors pay more attention to the P2P platform on the subject of the situation, the product setup and business logic; information disclosure is perfect; no day mark, weekly mark, and other short mark, the product recharge, easy to withdraw, short arrival time; yield range is reasonable between 6-12%, and so on.
(2) small, simple and decentralized
The positioning of P2P is "small, simple and decentralized", which not only helps the platform to be lower than the market fluctuations, but also increases the cost of counterfeiting of bad platforms. The amount of a single claim should be small, preferably less than 100,000, imagine the cost of bad platforms to forge a large amount of ten million level claims must be less difficult than making up tens of thousands of small claims; borrowers in the borrowing purpose, geographical distribution, occupational distribution and other aspects of the dispersion of the investor found that most of the financing projects on the platform come from the same industry (such as real estate or manufacturing) or a single region, then we must be careful! Investment, because the industry and regional uncertainties are likely to lead to a large number of overdue loans; debt type as much as possible is a small loan, the so-called docking private equity funds, docking traditional financial products, docking public **** debt and other claims, it is easy to bad platforms packaged as a "gimmick" of illegal fund-raising.
(3) standardized contract
The contract can also reflect the P2P platform formal or not. Standardized contracts are generally three-party contracts, clearly written creditors, debtors, P2P platform information, rights and obligations. And a valid contract must be with an authoritative electronic signature and credible time stamp, which can prevent the platform from privately tampering with the content of the contract.
(4) Field visits
Investors who are in a position to do so should make a field visit to the platform and observe the size of the company. Because a formal P2P company must need less than a few hundred, more than a thousand people in the team, in order to maintain the security and stability of the wind control, credit review, asset development, technology, operation and other aspects.
(5) choose a large platform
In the past there are investors in the communication, I found that diversification of investment is repeatedly emphasized by many investors, but I think in the current market environment, excessive diversification of investment may be more loss. This is because it is widely believed in the industry that more than 90% of platforms will disappear or transform. This means that in extreme cases, investors diversified investment in 10 platforms, there are 9 will be a problem, the result is tantamount to investing in a "liar" platform. Therefore, I think the average investor should not put their hopes on the probability, but should recognize 3-4 national, well-known, highly reputable platforms, and continue to invest.
5. One-stop product recommendation makes it more convenient for investors
Investment is about configuration, according to their own needs for income, risk, liquidity, the different products provided by different institutions organically configured together to maximize returns. The product design provided by a single Internet financial platform is often limited, and investors want to achieve better product allocation, often to query many Internet financial platforms, and cross-platform product management is also very troublesome. The third-party platform provides one-stop product recommendation and information display, which helps investors to compare and select horizontally (different products on one Internet financial platform) and vertically (same type of products on different Internet financial platforms). The management of a full set of product allocation can also be realized on one platform after investment. And this is also the reason why love money into the choice of stationed with the hand of financial management of this platform.