Which cities are the most willing to "walk the baby" travel on the "chopping"? Ctrip data show: Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Sanya, Chongqing, Hangzhou, Xi'an, Haikou and other places of the parents of the most favorite travel with children. From the baby travel destination, amusement parks, zoos, botanical gardens, museums, oceanariums, ancient towns and villages, celebrity residences and other locations are very popular.
It is worth noting that the day before the June 1 Children's Day, the three-tire policy also officially landed. China **** Central Political Bureau held a meeting on May 31, pointed out that further optimization of fertility policy, the implementation of a couple can have three children policy and supporting support measures. There is a view that the parent-child tour will usher in favorable.
"The implementation of the three-child policy has brought a brighter prospect for the development of the domestic parent-child tour market in the next five years." Cheng Chaogong, chief researcher of Tongtou Research Institute, believes. According to Tongjun Research Institute's comprehensive estimation, the compound annual growth rate of the domestic parent-child tour market size (transaction value) reached 32.9% from 2015-2019, thanks to the incremental market provided by the implementation of the comprehensive two-child policy in 2015. Therefore, it is reasonable to believe that the three-child policy will bring more incremental space for the parent-child tour market.
According to the big data of Tongcheng Travel, post-80s and post-90s parents have become the absolute consumption main force of parent-child travel, of which the post-80s accounted for 44.8%, and the post-90s parents aged 24-31 accounted for 29.5%, and the two combined accounted for as high as 74.3%. At the same time, with the increase of two-child families, part of the post-70s (42-51 years old) also accounted for a relatively high proportion of the age group.
Post-80s and post-90s parents are more trendy in terms of consumption concepts and pay more attention to quality, thus driving the parent-child tour market to diversification and quality. According to the data, in the demand for parent-child accommodation on the Tongcheng travel platform in 2020, family rooms accounted for 94.5%, log cabins accounted for 2.5%, tree houses accounted for 1.2%, tent camping accounted for 1.1%, caravan camping accounted for 0.4%, and children's rooms accounted for 0.3%. Although the proportion of non-standard lodging in parent-child lodging is at a low level for the time being, it has a promising future as a market segment that is in a high-growth stage.
In terms of accommodation spending, the average per capita spending on parent-child accommodation is more than 20% higher than the average, and the price sensitivity is significantly lower than that of other segments of the population. During the peak travel season such as Golden Week, some popular destinations are still full of family rooms and parent-child rooms that cost more than 5,000 RMB per night, and the prices of non-standard room types such as tree houses and chalets in some integrated resorts are at a high level all year round.
With the increase of two-child families, a new model of "2+1+X" or "2+2+X" has begun to appear, i.e. "parents + 1 child + grandparents or grandparents "Parents + 1 child + grandparents or grandparents", and "parents + 2 children + grandparents or grandparents". Tongcheng Tourism data show that "1 big and 1 small" travel is still the mainstream, accounting for 65.2%, "2 big and 1 small" travel accounted for 23%, and more than one person traveling together accounted for 11.8%, exceeding 10% for the first time. It is believed that with the emergence of three-child families, the consumption pattern of parent-child travel will further evolve, and more new ways of consumption will appear.