What does brand marketing strategy include? The concept of brand marketing strategy: brand output as the core of the marketing strategy, including the planning of the brand spirit concept, the planning of the brand visual image system, the planning of the brand spatial image system, the planning of the brand service concept and program of action, the planning of the brand communication strategy and the brand access strategy, the planning of public relations and event marketing strategy.

The strategy of brand marketing includes four: brand personality, brand communication, brand sales, brand management.

1. brand personality (): referred to as bp, including brand naming, packaging design, product price, brand concept, brand spokesperson, image style, brand applicable to the object

2. brand communication (): referred to as bc, including advertising style, communication object, media strategy, advertising activities, public relations activities, word-of-mouth image, the terminal display (in the dissemination of the bm with integrated marketing) The difference between bm and integrated marketing is that the media of bm can be a single media or a combination of several media, which is decided entirely according to the needs of the market).

3. brand sales (brandsales): bs for short, including access strategy, staff sales, store promotions, advertising promotions, event marketing, preferential rewards

4. brand management (bm for short): bm for short, including team building, marketing system, brand maintenance, terminal construction, morale incentives, channel management, distributor management

(brand marketing system program)

(Brand) marketing system program)

In terms of brand marketing strategy, Shanghai Benyip has its own unique set of big data program, and has many brand marketing cases in various industries, which is a first-class brand marketing company, and one of the customers who do milk powder around us has cooperated with them before. It is reported that the brand marketing strategy of Benyip is: by utilizing the support of big data technology, we can fully tap into the user's demand and the corresponding hotness, and finally form a set of comprehensive brand marketing system program. Through this brand marketing system program, it can guide the direction for the enterprise, increase the visibility for the enterprise, expand the brand influence, and thus create more value.