Internet medical care, representing a new direction of development of the medical industry, is conducive to solving the contradiction between the imbalance of China's medical resources and people's increasing demand for health care, and is a model of medical development that is actively guided and supported by the Ministry of Health.

On the profit model of Internet medical entrepreneurship, one of the ways is through payer insurance companies. This includes partnering to become a value-added service for health insurers, helping them reduce long-term premium expenses, or having access to their insurance reimbursement lists as well as being an end portal for them to capture user data. However, many have previously argued that China's commercial health insurance market is weak and limited in size, and that there are barriers to traveling down this path.

As far as policy is concerned, enriching commercial health insurance products, supporting the development of commercial health insurance linked to basic medical insurance, and encouraging the government to purchase and entrust commercial insurance organizations to carry out medical insurance management services are all clearly indicated by the government's orientation, which will give commercial insurance more room for development in the long run. Self-development, or cooperation with Internet medical startups, insurance companies are already in action.