Collecting public opinion and clarifying clues. When the real crisis public relations occurs, the whole public **** department or commissioned by the B PR company has to run super-efficiently, attention, is "super-efficient"! Generally speaking, the timeliness of the crisis public relations is quite high, the earlier the judgment, the solution, the earlier the implementation, the more you can save the loss, in other words, the public relations department of every second slow, for the brand, are the loss of real money.

Based on the real information to develop strategies and implementation programs, according to all the information collated, the need for the crisis to carry out a crisis rating, according to the severity and type, to develop coping strategies. If it is determined that the source news of the crisis is true, then the best and safest way is to sincerely apologize and quickly come up with remedial measures, such as compensation, such as product recall and other countermeasures.

The first principle of speed , good things do not go out of the door, bad things travel thousands of miles. In the first 12-24 hours of the crisis, the news will be like a virus, spreading at high speed by fission. At this time, reliable news is often not much, the community is full of rumors and speculation. The company's every move will be the main basis for outsiders to judge how the company handles the crisis. The media, the public and the government are all watching closely as the company issues its first statement.

Public opinion, both favorable and unfavorable, will often be immediately evident in the media about the company's approach and position on the crisis. Therefore, the company must be quick to react and act decisively to communicate with the media and the public. Thus, the situation can be quickly controlled, otherwise it will expand the scope of the sudden crisis, and may even lose control of the overall situation. After a crisis occurs, the ability to first control the situation so that it does not expand, escalate or spread is the key to dealing with the crisis.