Can. Big data can be ring comparison, year-on-year, analogical comparison, to find the anomaly in the data, can crack the data counterfeiting problem. Data counterfeiting, refers to through the brush single, brush volume, brush points, carry original content, etc., to influence the consumer's decision, for merchants to win more business, the platform can also give investors a good-looking data, and thus data counterfeiting has become a big problem in the industry.