Channels are even as important as content production, but are ignored by companies!

01 only do production without distribution, twice the effort

Content operation is content + distribution

Today, the rapid development of the Internet, content distribution channels are rich and intertwined with each other, when the enterprise to develop a communication strategy, it is necessary to consider the different characteristics of the different platforms, to choose a few platforms that are suitable for their own communication strategy *** with the communication of the formation of the The combination of several platforms*** with the same communication to form a synergy. The best way to do this is to use the right distribution channels and methods to get your content to the right people.

02 How to make 1 article send out the effect of 100 articles

What are the channels of content distribution?

①News and information: an important channel for news content distribution, common platforms are today's headlines, Tencent news, Sohu, Netease and so on.

② microblogging: fast dissemination, strong user interaction, quantitative content, on the microblogging topic list of the news can be spread in seconds to hundreds of millions of users mind.

③ Knowledge, Baidu Know, Wukong Q&A and other Q&A platforms, user stickiness and quality are relatively high, so that easy to spread word of mouth.

④BeiliBeili, Jitterbug, Shutterbug, Himalaya, Dragonfly FM and other audio and video platforms.

Have a say, above all these, media platforms on the resources are many, the enterprise can pick their own!

03Find the key audience, the audience should be precise!

Who the subject is and where your target group is will make a big difference in prioritizing your channels!

Beauty and skincare focus on Xiaohongshu, travel focus on the hornet's nest Flying Pig Ctrip Raiders, first in your vertical higher channels to achieve an average level in the control of other channels.

When defining the priority of their own content distribution channels, do not simply look at the reading volume, which is a need for composite dimensions to judge, such as the input energy, user accuracy, content life cycle, whether it is good infusion, fan interaction, user precipitation and other dimensions.