Liu Lizhen, general manager of the Consumer Goods Division of JD.COM Retail Group, said: "In recent years, we have not only worked closely with time-honored brands to promote compound growth while inheriting traditional culture, but also extended our reach to the fourth and sixth tier cities, established cooperative relations with local governments and industrial belt clusters, and promoted the construction of industrial belts. In addition, our rich C2M reverse customization products greatly expand the product categories and create richer consumption scenarios. JD.COM Supermarket will fully open its advantages in channels, technology, marketing, big data and supply chain, which will create more opportunities for partners in incremental markets. "
The construction of production areas and industrial belts will promote the upward movement of agricultural products in the sinking market.
In recent years, under the environment of industrial ecological optimization and escalating consumption, China liquor industry has gradually changed from popular consumption to personalized and diversified consumption, showing new development characteristics such as "rapid growth", "digitalization" and "more scenes". On the occasion of Mid-Autumn Festival, JD.COM Supermarket and china alcoholic drinks association have reached a strategic cooperation on the development of production areas. According to the plan, JD.COM Supermarket will jointly promote the digital layout of the industry with China Liquor Association and liquor brands, and at the same time, based on JD.COM. COM in logistics, and jointly promote the digital warehousing and logistics services of liquor enterprises; In addition, relying on the 400 million+active users of JD.COM platform, * * * will promote the brand building of industrial belt and create new value of liquor brand. By joining hands with china alcoholic drinks association, JD.COM will further optimize the industrial structure with the help of industry forces, build famous and famous producing areas and industrial clusters, and help China wine industry develop better.
In order to help agricultural products go up and promote regional economic development, a new model of industrial belt support named "Looking for Sources in Thousands of Counties and Towns" launched by JD.COM Supermarket in conjunction with Spike of JD.COM and JD.COM Marketing Department was officially launched on the same day. Through this plan, JD.COM supermarkets will establish local product management standards with the governments of industrial belts in various regions of the country, improve the traceability system, and fully guarantee consumers to enjoy high-quality and reliable industrial belt products. In addition, JD.COM Supermarket and JD.COM Seconds will also support the characteristic brands of industrial belts in omni-channel, global marketing, intelligent supply chain and technology, and build a benchmark industrial belt.
Multi-categories in the B2C market account for more than 50%. JD.COM supermarket has become an important incremental field of brand omni-channel sales.
At this conference, JD.COM Supermarket also released the Mid-Autumn Festival trend report. The report said that JD. COM's supermarkets have made outstanding achievements in food and beverage. From June 5438 to July 2020, JD.COM's food and beverage sales and its proportion. COM supermarkets are blooming everywhere, while those in JD.COM. The supermarkets of COM account for more than 50% of the total sales of B2C food and beverage, and become an important channel for all kinds of food and beverage sales.
In the sub-categories, packaged rice, edible oil, baby milk powder, wine, beer, various foreign wines, packaged water and carbonated drinks & sports drinks account for more than 50% of the B2C market share. It can be predicted that supermarkets in JD.COM will surely drive food and beverage categories to achieve a new round of strong growth during the Mid-Autumn Festival.
In fact, with the rise of a new generation of consumption power and the impact of multiculturalism, the Mid-Autumn Festival has also been endowed with richer connotations. In order to help the brand adapt to the changes of the times, relying on C2M's rich experience in reverse customization, JD.COM Supermarket specially launched a thousand-product customized moon cake gift box and red wine gift box bearing the beautiful vision of "Thousand Gifts * * * Reunion", which opened a refreshing Mid-Autumn Festival feast. JD.COM Supermarket practices the value concept of "omni-channel comprehensive supermarket, good life experience" and promotes the intangible cultural heritage of Mid-Autumn Festival to the younger generation.