New media can do the following work

First: Junior new media operations specialist

The new media operations we are familiar with are generally divided into junior, intermediate and senior level. There are many junior new media operators, usually the company's new media operations specialist. Primary new media operations are divided into two directions. One direction is partial content editor, that is, copywriter. The other direction is towards marketing, which is operations or planning.

General new media operations specialists must have a certain degree of originality, that is, the ability to write text. Responsible for the daily release and operation of a company's single or multiple media platforms. There is not much work experience required, but certain works and cases are also required. In second-tier cities like Zhengzhou, salaries generally range from 4k to 6k.

I had just graduated and was working as a new media operations specialist. I was responsible for clients’ operational planning plans and had relatively high requirements for PPT writing skills. But in terms of the work tasks of a new media operations specialist, the work is relatively easy and simple.

Second: Intermediate New Media Operations

Professional new media operators generally have certain work experience and have certain knowledge and understanding of some commonly used platforms. For example: In addition to my daily update and operation work on WeChat and Weibo, I also have a deep understanding of the operating rules of Toutiao, Baidu, and Douyin. At the same time, I have operated certain successful cases on these platforms.

Professional new media operations must be upgraded to a higher level than new media operations specialists in terms of copywriting capabilities and media platform operating rules.

For example: For professional new media operations in Zhengzhou, the general salary ranges from 5k to 8k, and generally requires 1 to 2 years of work experience. Professional new media operators are responsible for a project team in small companies, but in large companies they may still work in relatively basic positions. Because our company is relatively small, I am responsible for our company’s full-stack operations, which is the abbreviation of the company’s full-media platform operation planning. Regarding the positioning of the company's content products and the selection of content media platforms for external release, it is basically up to me to decide. At the same time, he also serves as a lecturer in the new media operation section, teaching students who want to engage in new media operations, leading them to practical training projects, etc. If you want to learn, please leave a message for consultation.

Third: High-level new media operations director

High-level new media operations are usually at the content director level or marketing director level, starting from content editors and operations novices. grew up step by step. To reach this level, it generally takes 5 to 8 years, but the time varies depending on the individual's level of effort.

There are not many high-level new media operations directors around me. Generally, they are project managers. In large companies, it is usually at the director level, but in small companies, it is usually at the co-founder level, and the requirements for their abilities are very high. First of all, you must have a deep understanding of this industry field, and at the same time, you must be able to do a good job in brand promotion and various public relations matters according to the company's strategic goals. They must have overall control capabilities, an in-depth understanding of various media platforms, and rich trading experience and media resources.

For example: There are not many high-level new media operation talents in Zhengzhou, and the job salary is generally 8K+ or even higher.

What does new media operations do? What are the specific job responsibilities? The responsibilities at each stage are different. If you are interested and want to learn, please leave a message for consultation. I will share my new media operation training courseware for free to help you avoid detours in practical projects and become a qualified new media operator faster.

Junior new media operations specialist is mainly responsible for content release, planning activities, etc. on a single platform of the company. Intermediate new media operations team leader, generally responsible for the company's various media platforms and overall operation and maintenance work. A high-level new media operations director is generally responsible for the company's entire product promotion and announcements, managing company projects, etc.