Aquaculture has a long cycle and a long industrial chain, which involves seedling raising, breeding, production and processing, circulation and retail, and is closely related to labor supply and agricultural policy. China has a vast territory and abundant resources, and aquaculture is geographically dispersed. For a long time, the equipment is backward, and we can only judge "how many seedlings have been cast, how many fish are there now, and how much feed needs to be fed" by the experience of farmers.
36Kr learned that Youyu (Guangzhou) Technology Co., Ltd. (hereinafter referred to as "Youyu"), a startup company engaged in smart fisheries in Guangzhou, has stably and reliably realized the integration of information interconnection, visual monitoring, intelligent management and control, and services in the whole industry chain in the solution based on big data. The products cover water quality monitoring, automatic control, automatic dosing and water treatment system. The platform provides ERP bookkeeping system, production management to trading mall, supply chain finance and full insurance.
According to Lin Jinjiang, CEO of Youyu, the team began to build an information management platform from the early container factory farming project to re-understand the aquaculture industry. For the status quo of this industry, Lin Jinjiang gave a popular explanation: Why do big Internet companies raise pigs instead of fish? Because of the sensor, it can be used for two or three years on the shore and may be hung in the water for a month or two, for no reason at all. How many fish are kept in the water? I can't count them. It can only be judged by the experience of old farmers, and the value cannot be quantified. Therefore, financial insurance dare not enter, and the industry cannot form a scale.
Youyu developed U Yu 1.0 in 20 17, and its core is a visual water quality monitoring system, which intuitively reflects water quality, dissolved oxygen, pH value and temperature through data. Later, with the injection of angel round financing, on the one hand, Youyu iteratively upgraded the hardware to improve the reliability of the Internet of Things equipment running underwater. On the other hand, in 2020, U Fish launched U Fish APP2.0, which can not only record the breeding situation, calculate the cost and profit, but also trace the product source. More importantly, the U fish APP can integrate intelligent devices such as U fish water quality monitoring, intelligent controller and bait feeder.
Its business process is to monitor the fish pond through the intelligent hardware equipment of U fish, generate data, upload the data to the platform of U fish, and then the farmers receive the processed simple information through the terminal equipment, so as to know the situation of the fish pond in real time, adjust and set the values of all IOT equipment reasonably, and realize intelligent farming.
Lin Jinjiang told 36Kr that the development of U fish platform has changed its architecture three times now, and the micro-service architecture adopted now is to provide open services in the future, which is equivalent to an "Android" system for aquaculture. Every U-fish user can build his own UI and do his own business process on the U-fish platform according to his own needs.
Youyu is also exploring extending services to end consumers. Take "eating with peace of mind" as an example, consumers can trace the source of products through the QR code of U Fish App. Under the traditional mode, the circulation chain of agricultural products is long, so it is not easy to understand the origin information and circulation information of products. Now we can establish a traceability system through one object and one yard, which will help to improve the transparency of the circulation system of agricultural products, increase the trust of consumers, help to build agricultural products brands and enhance the added value of high-quality agricultural products.
At present, in the business model of Youyu, the revenue is divided into the following parts: 1) In recent years, the government has increased investment in agriculture, resulting in the cost of customized management platform for large-scale projects; 2) Project implementation and aquatic networking equipment sales; 3) Collection of platform user service fees and Internet of Things fees; 4) Mall transaction service fee.
Youyu is a technology-driven company, and the main control equipment of U Fish Platform is independently designed and developed, with independent intellectual property rights. By applying agricultural machinery to the combination of internet and big data, the marginal cost of the platform is gradually decreasing, and it is expected that the future use cost will be greatly reduced, so the price is also a big advantage of U fish compared with its peers.
In recent years, the state has increased its policy support for agriculture, such as the Guiding Opinions on Adjusting and Perfecting Three Subsidies Policies for Agriculture and the Notice on Adjusting and Perfecting Policies for Comprehensive Agricultural Development to Support the Development of Agricultural Industrialization. In the 14th Five-Year Plan Meeting in 2020, it was mentioned that China will comprehensively promote the rural revitalization strategy and further stimulate the growth potential of the rural market. The central rural work conference proposed that expanding domestic demand "has huge space in rural areas and can make great achievements"; The policies of major ministries and commissions are inclined to the countryside.
According to Lin Jinjiang, under the background of rural revitalization, in the first six months of 20021June, Youyu's performance was twice that of 2020, and twice that of 20 19 in 2020. In 2002 1 year, the revenue is expected to reach 30-50 million yuan, and the transaction volume of the superimposed mall in the next year is expected to reach1100 million yuan.
On the one hand, Youyu pays attention to benchmarking customers, and undertakes and implements super-large and medium-sized smart fishery projects of local governments, which have reached 10+ and are in the leading position in the industry; On the other hand, through exhibitions, local agricultural technology extension stations, media publicity and reports, farmers' word of mouth, etc., it directly reaches end users. At present, it serves more than 3,000 farms with more than 10000 users.
Up to this year, U Fish has successfully applied for nearly 30 software copyrights and 6 product patents, and docked with South China Agricultural University, South China Normal University and other universities to reach a strategic alliance of Industry-University-Research integration. U fish's technical research and development team accounts for 60% of the total number of employees.
It is reported that Youyu hopes to introduce A-round capital in 2022 to quickly cover the market and set a benchmark for intelligent fisheries.