The new retail is a new retail model in which enterprises rely on the Internet, upgrade the production, circulation and sales processes of commodities by using advanced technologies such as big data and artificial intelligence, and then reshape the business structure and ecological circle, and deeply integrate online services, offline experiences and modern logistics. The new retail will adjust the important order of the three elements of traditional commerce "goods, markets and people" to "people, goods and markets", and reorganize the logic and chain of the retail industry to meet people's needs.

analysis of the trend of new retail

under the trend of new retail, the retail industry has changed from the original simple pursuit of flow economy and scale economy to the mode of taking private domain as the core position and deeply tapping the output value of "single customer". More and more enterprises regard members as core assets and maintain the core value of brands based on the operation of members.

in addition, the acceleration of digitalization has also brought about great changes in the operation of members, such as from the management based on physical cards to the operation by digital means, from emphasizing internal management to emphasizing information interaction and data analysis, from single-line offline service to online and offline multi-platform omni-channel integrated service, etc., which all put forward new requirements for the membership service system of retail enterprises.