The word "big data killing" is still often discussed in society. The phenomenon of big data killing does exist. I think the normal logic is that old customers can enjoy more discounts, but in the era of big data, our thoughts have been completely subverted.
First, old customers should enjoy more preferential treatment. For any platform, it is actually relying on old users to make huge profits. Old customers will provide a lot of value to the platform, and old customers are more sticky. For such high-quality customers, I think the platform should give more concessions and should not encroach on more interests. To a certain extent, there is a certain cooperative relationship.
Second, the platform must be standardized. I think the relevant regulatory authorities must regulate the platform to a certain extent. Big data is indeed the biggest advantage in today's society, but you can't use data to gain users' privacy, and then get more profits according to users' consumption habits. Big data must be regulated by the state, otherwise abuse will harm the interests of consumers.
Third, the price information of the platform must be made public. Since some platforms have the phenomenon of big data killing, I think the price information of the platform must be completely open. Only when the price information of the platform is open, consumers will not be infringed when they consume.
Killing the platform with big data will do great harm to customers, because many old customers will spend frequently on the platform and have grown into loyal customers. If users know that their interests have been lost, then I will definitely give a negative evaluation and will use relevant methods to safeguard their rights and interests.