With the rapid development of the Internet, more and more Internet users, small, medium and large enterprises have appeared some not good information.

In different platforms have appeared some unfavorable information, affecting the enterprise brand and image, so to collect all the platforms, against the letter to solve, why such information, I think from their own check, if it is false information, go to look for the publisher, such as can not find the publisher, can only go to find the relative platforms, to deal with.

There are also some tips below

The concept of public opinion optimization in fact mainly refers to the optimization of public opinion monitoring and optimization of public opinion handling, which aims to serve the relevant subjects in solving public opinion problems, and it includes a process from public opinion monitoring, analyzing, researching and judging, guiding to handling.

I. The significance of public opinion optimization

1. It can obtain real-time public opinion information and public opinion direction related to itself, and make timely judgment and response to prevent it from happening in the first place;

2. It helps to find out and understand the negativity at the first time, and then take targeted response measures based on the negativity, which can serve as a reference for decision makers to make the correct response plan to the public opinion;

3. It is also useful for comprehensive analysis of public opinion, as it can grasp the pulse of the development of public opinion, and gain a deeper understanding of one's own IWOM and brand image, so as to make effective predictions and provide scientific decision-making basis for public opinion resolution;

4. It can adjust and optimize public opinion handling strategies in accordance with the changes in Internet sound volume and word-of-mouth evaluations in a timely manner, so as to cope with public opinion in a more efficient manner.

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II. Optimization of Public Opinion

1. Optimization of Public Opinion Monitoring

(1) To build a mature public opinion management workforce, the relevant personnel should be trained in public opinion expertise on a regular basis, and personnel should be selected to ensure high quality and efficient operation of the entire public opinion workflow.

(2) Broaden the channels for collecting public opinion, instead of being limited to the traditional passive collection and acquisition of public opinion information by using tools such as search engines and social media platforms, professional big data public opinion monitoring software should be procured to realize the intelligent and automatic collection, identification, analysis, and reporting of public opinion. For example, Knowledge Micro Business Intelligence can help users obtain real-time public opinion dynamics related to them that breed throughout the network through keywords, custom platforms, time periods, semantics, etc., and analyze and summarize the characteristics and patterns of information dissemination from multiple perspectives and in multiple dimensions through qualitative and quantitative analyses, so as to provide professional public opinion solutions.

2. Optimization of public opinion disposal

(1) Select a professional big data public opinion monitoring software company to ensure timely, accurate, and complete monitoring of public opinion, and seize the first opportunity of public opinion disposal, such as Knowledge Micro Technology.

(2) Find a high-powered platform to publish a lot of positive company information to gain the trust of public opinion;

(3) Find a PR company to cooperate with, if you want to solve the problem of public opinion crises, finding a professional PR company is the most direct way;

(4) If there is a person who understands the SEO technology, you can also carry out the public opinion disposal by some SEO means. disposal.