Currently, the market has both machine manufacturers to build the e-commerce site, there are also third-party e-commerce platform. The construction machinery and parts of the whole enterprise, have also "embraced" e-commerce, their products in these platforms for sale. "Vigorously develop e-commerce, the establishment of enterprise information technology and e-commerce based on a new management model and marketing system, or will become China's construction machinery industry to enhance their market competitiveness, to resist the strong impact of imported construction machinery products a powerful means." An industry source said.
On the other hand, the construction machinery "Internet +" is also reflected in the product intelligence, such as identification, positioning, tracking, monitoring and other functions, as well as big data analysis. This is a deeper level of Internet application, that is, the development of product technology means.
Construction machinery development to today, the biggest feature is innovation, information technology, intelligence and globalization, the rapid application of information technology in the field of construction machinery, triggering the development of construction machinery to the direction of intelligence, integration, energy saving, that is, from the Internet to the Internet of Things stage.
The Internet of Things applied to construction machinery can achieve two major functions, one is to realize the intelligent identification of construction machinery, positioning, tracking, monitoring and other functions, so that manufacturers, agents, customers, operators, service personnel can be 24 hours a day, remote, dynamic management of equipment. Secondly, more importantly, big data analysis, engineering manufacturers can determine the market trend through the start rate of equipment, their own business procurement, production and manufacturing planning in advance. When the relevant departments of the state in the industry after summarizing the relevant user information of each manufacturer, can be based on big data analysis, effective decision-making, matching the resources of the entire industrial chain, standardize the development of the industry.
Opinion: As an important member of China's manufacturing industry, the construction machinery industry in China's transformation to a manufacturing power in the process, bears an important responsibility and role, "Internet +" wave naturally can not miss. Perhaps we can use a phrase to describe the development trend of the construction machinery industry: construction machinery, the Internet revolution is coming! Each enterprise should be ready to meet the challenge.