Custom URL: when the placement of the main body to choose a custom URL, is that we are in the test production, we have a better undertaking page to replace. Intelligent direction: this spatial operation is relatively small, because the crowd orientation are intelligently generated by AI, according to the product's crowd labeling as well as the pre-store crowd, through the big data continuous screening, continuously pushed to the system of the crowd.
Taobao Gravitational Magic Placement body and the difference between the orientation method:
Custom URL:
When the body of the placement of the choice of a custom URL, that is, we are in the test of the production, we have a better to replace the undertaking page.
In fact, the overall logic and store promotion is almost the same, but also need to keep improving and optimizing, the system will be based on the creative binding url for placement.
Customized url includes Amoy Jaeger, store second floor, products, store home page and other store private domain pages.
When placing products and stores at the same time, it can also be realized by this method.
Intelligent direction:
This spatial operation is relatively small, because the crowd orientation are intelligently generated by the AI, according to the product's crowd labeling as well as the pre-store crowd, through the continuous screening of the big data, continuously pushed to the crowd in the system.
Our goals, such as the exclusive pull new function, can be set to shield the crowd, such as the last 15 days have been purchased! (There is a learning process of AI priority crowd, recommended to extend the placement cycle to observe the effect)
Customization:
Independently define the circle selection segmentation, this can be adjusted for the segmentation of our plan, for example, I this plan is to do the harvesting or pulling the new, and then accordingly select the targeting (it is recommended to open more than one plan to adjust the later convenient).
Keyword interest crowd:
Based on various types of keyword crowd selection, support for the system recommended, as well as customized performance filling.
Store Related Crowd:
Intelligent circling based on consumers' recent consumption and store behaviors, including store wise selection, similar stores, and quality stores.
Baby Related Crowd:
Similar Baby Interest Crowd, Baby Behavior Crowd is the interest/interaction crowd of a certain baby in the store, and Quality Baby Crowd is expanded based on Baby Behavioral Characteristics.
Small two recommended crowd: activity recommended crowd.
DMP Self-Grouping Crowd:
For store private domain crowd, free and flexible intersection/parallel/difference combinations based on audience, category, channel, private domain.
Generally circled crowds are prioritized over the store's crowd, followed by competing store crowds, and finally industry crowds! Autonomous crowds must have a logic of prioritization.