Internet marketing independent startups and Internet marketing transformation and development of the company how to maintain a constant independent innovation ability, and not become a flood of Internet marketing nova, and then create a strong marketing and promotion of physical strength? Obviously, it's not easy. As time passes, Xiaomi is still the only company that can fit into the Internet marketing fad, while others are slowly fading and being forgotten by customers. How did that dilemma come about? The reason is that the Internet technology industrialists get rich quickly, very diligent to cause a buzz, and ignore the marketing strategy, once into the vortex of skills, there is no way to pop out of the careful consideration of the difficult marketing strategy. Internet technology on the strong typhoon blew away, so industrialists understand themselves as a flying pig network, but there is no time to think about the safe landing of the flying pig network. Real like the Internet technology industrialists millet Lei Jun thinking of people, the most mastery is to share the program how to develop marketing strategy, according to the company's marketing strategy to establish a reasonable layout of the sales market, to produce a reasonable application of the overall objectives of the envelope bag marketing strategy to ensure that the reliability of the strong typhoon, in addition to ensure that the ability to be able to reasonably layout the network marketing model of the scope of the business of the whole thing to the Flying Pigs network as a driving force Soar again.
Two, the true concept of Internet promotion
The concept of marketing and promotion means to get the customer research, content making, way to publish, data information opinion feedback, regulation and enhancement, so that the closed-loop control, to promote the forward development trend of activity marketing. Understand this definition will not be too difficult, the hard part is to put it into action, people will be compelled to carry out practical activities again and again, planted, try again, so that this kind of logical thinking into their own instinctive response. If you don't have an Internet background diagram, it will help you to develop your own Internet procedures. This can be reflected in your CV and job interviews, where recruiters can see your ability to work softly and solve problems logically, thus increasing your chances of success. It is not only suitable for Internet practice, but also helps you to deal with the problems of everyday life. Find out what the girl's key requirements are and what she likes in a boyfriend. Contact her, first with low-cost live chat, then with in-person chats to gather enough information that maybe she won't be my dream client, won't be. I'm all for researching girls who love me, finding out why they picked me, and finding out what sells them. By contacting a girl's best friend and communicating with her, I can learn enough about my personal shortcomings, what strengths I don't show enough of, and what aspects of myself limit the development of a relationship. If you are rejected, please understand why you do not choose me and try to get some proposals.
Three, to establish the definition of the sales market layout
After the creation of two investors to attract customers and investors, many people will be Internet marketing into the eye of the beads, which is obviously a lack of sales market approach to logical thinking of the industrialist's short video app personal behavior. Naturally, he must be the first pig to die a strange death. Industrialists often tell me that the Internet technology is too fast to take into account the sales market, and has long flipped and climbed into the proving ground. Obviously, it is not the correct alibi. Ren Lijun often says: "No one has an easy time succeeding, and no sales market is a bad sales market. Today's Internet technology and traditional offline promotion of Internet technology is not different, in different historical time stage, there are thousands of short and successful entrepreneurial journey, but this frankly successful just home burst, in which the vast majority of flooded in the tree wheel of historical time, but this is not a success. Similarly, the emergence of Internet marketing entrepreneurship two years ago is surprisingly similar to the historical time, people are convinced that some people will be frankly successful, people are convinced that the majority of people to die in the wave of Internet marketing, the big winners come from the sales of market clarity, the failure of people do not know how to make it.
Four, great value well-known brands
Acme is an expression of the largest modifier, but it is not essentially the key, and there is no way to maintain. So, in internet marketing self-employment, can it end up being fully effective in its fundamental nature? Many people express it as the final quality, the best situation of the item of goods or services. The endpoint of Internet marketing should be the endpoint of value in use, and the norm of the endpoint of value in use is that it is possible to create well known brands that have value in use, which is referred to as final value in use well known brands. Internet technology entrepreneurs who are still thinking about how to sell to customers are at risk. The marketing management system created under Internet marketing must be a service platform to ensure that it is able to carry the weight of the marketing strategy ecosystem. The development trend of the service platform marketing management system must gradually improve the marketing promotion ecosystem to ensure the creation and stable operation of the best value ecosystem. Therefore, the salesperson must create a reasonable operation green ecological system and steps, so that its service platform into a service platform system software with norms and standards. Many Internet technology industrialists do not take into account the essence of the creation of the platform strategy, but blindly follow the trend of the pursuit of perfect short-term interests. As a result, once the false seeming service platform Styrofoam cracked, unsuccessful is difficult to avoid.
Fifth, the concept of Confucius can not be old
The fundamental reason for the surprise depends on the people embracing the application of Internet technology to destroy all the romantics and even will not even remember the traditional industry, "the old school" sense of worry. Yes, they are distracted and appear unusually calm, and what is even more frightening is that they are open to the outside world and open to the outside world in a way that people can't imagine, and they are once again thinking about the "Internet marketing" that people are so proud of. It is a very strange picture, you basically can not imagine that there are nearly 60 years old, clean-looking but slightly weak grandfather, can be as colorful as Huang taiji pancake fruit, the Western countries master meat home mold, partial hot pot takeout to communicate with you, and call you duck and other Internet restaurant chain brands, and give high praise. "People hundred years old ah, get rid of Wuhan city base no one understand, they so short time to do well-known brands, than people hundred years old accumulation to be much more favorable." Do not thoroughly grasp the customer, can not attract young people, and young people on the cognitive ability of well-known brand feelings slowly blurred, in ZhangXuMing view, like Cailin base as famous and prestigious traditional restaurant suffered some big problems. Thus, in the whole conversation, I can fill in by saying, "I'm really in a hurry." In a word, people can see the "Internet technology", this traditional restaurant will be active. However, Mr. Liu's feedback for me is that this is only a special tool of Internet technology, not the essence of Internet technology, and cannot deal with the problem of "not understanding the customers and not attracting young people". "It's not that people can't do it, but maybe they're not looking for the right way to do it."
Sixth, participate in the marketing strategy
Development strategy has always been important to the success of marketing promotion. Which internet marketing marketing strategy is the most competitive? Participation is the first. Have a sales platform and marketing strategy management system, it is difficult to avoid having a strong marketing strategy to maintain the participation of the participants in the social circle, can only have the participation to ensure that all the participants, can only have the participation to ensure that the marketing promotion of the implementation of the development of the strategy, and finally to assist the company to create wealth. There are many different ways to create participation in a marketing strategy, as miliwanqiang has detailed in "Participation". For those who are interested in it, why not read the article on it. No one practicing Internet marketing has discussed the accuracy of the overall target customer demographic, let alone the exhaustive scientific research on how to conduct big data marketing in the age of the Internet of Excellence. While the definition of the new customer demographic has turned out to be one of the key segmentations of Internet logical thinking, it remains excessively vague. If Internet marketing is to be enhanced, the first concern of salespeople is the precision of the overall target customer demographic, followed by the development of precise marketing strategies and countermeasures for this overall target customer demographic in order to maintain the best possible input-output ratio. The big data marketing in the era of big network is indispensable to the Internet big data and cloud computing technology as the basis of differentiation. What's more, it is indispensable to have precise promotion tools, including front-end development feeling APP, people news media program running, free online and offline Internet service platform, and what's more, reasonable and precise marketing promotion content.
Seven, marketing promotion dissemination tower construction
Internet logical thinking of marketing promotion dissemination have not yet produced a relative standard marketing promotion dissemination management system, which represents for blindly follow the trend of emulating the Internet logical thinking of marketing promotion awareness of industrialists, most of them do not have a grasp of marketing promotion dissemination, and not clear how to maintain the relative overall goal. Marketing promotion actual effect. In fact, the general learning and training Internet marketing industrialists, not like millet Lei Jun, he smooth, Ma Jiajia households like resources can be used, most of them can not exceed the same value of marketing promotion dissemination. I heard that the western countries master opening time there are always 40 famous network water army, in order to assist its ubiquitous marketing promotion communication exchange. In order to enhance the Internet marketing marketing promotion dissemination dilemma, Ren Lijun clearly put forward the vertical structure of the marketing promotion dissemination relative path, that is, from the basic marketing promotion content to the high-level residential interactive communication **** Ming point, resulting in a pyramid-shaped marketing promotion dissemination structure, in order to ensure that the value of marketing promotion communication to improve the situation.
Eight, Internet marketing selling spicy dried tofu reform has just begun
Thousands of years, business process standards will change, but the standard has always remained the same. Internet technology does not pay a small price to change the standards of the catering industry and the rules of the game, but this understanding of the laws of business services, "the old man" to grasp this standard is only a problem of time. However, despite all the hype, all successful Internet technology entrepreneurs have in fact followed the most basic business logic: fill in the gaps. For example, in the past, cell phone providers have many ways, overlapping agents and regional agents, and even nearly half of the cost is spent on the way. This used to be incisive, due to only a lot of sales channels before the phone can be handed over to the hands of customers. However, along with the development trend of e-commerce, this type of method has long been ineffective, this time there is a vacancy: the lack of excellent talent in the sales market can disconnect the middleman, immediately to sell phones on the cheap market. And the first to find and fill the gap, easily win. When the sales market is "very short of something", if you present it, you win - I think it is the basic logic of the business. However, even though it is obvious that consumers already have plenty of choices to select cost-effective cell phones, many people are still investing in projects in the sales market, even though the gap in the sales market no longer exists. The only way to change the world, as it were, is to manufacture cell phones.
The creation of internal user evaluation can improve the service program. The level of service comes from the customer's perception, which is intangible, but in order to improve the level of service for the company, it is necessary to make the intangible tangible. Traditional company customer service is standardized, can not be humanized, but also can not communicate with the company immediately. Despite the fact that the service program is again equipped with excellent expertise, it is more difficult than the word "dedicated". When a squirrel makes up its mind, the consumer must experience it. This type of perceived work experience is the most genuine and can touch the hearts of customers. When you are starting an Internet business or a new program, follow these five processes to ensure that you are considering the overall goals of your business process and are not running around like a chicken without a head. When you are hiring and interviewing for a job change in an Internet business with no experience in business, follow these five processes to dissolve your previous work experience and show information about your thinking logic. However, according to the Internet marketing brand promotion theme activities are a lot of topics to discuss and focus on the surface of the attention, the topic and focus on a reasonable cycle time problem, once the cycle time lagged behind, the brand value will show a decline in the development trend. In order to deal with this problem, the sales staff must be from the development strategy to effectively strengthen the activities of marketing, in order to ensure that the brand value of the continued promotion.