Sharing the experience of a Korean doing e-commerce in China
Many people's entrepreneurship and success are actually forced out. From the smallest family business owner to the richest person on the list, such as Jack Ma, Liu Yonghao, Lu Guanqiu, and so on, this is not the case.
The South Koreans Yin Rujie came to China to start shopping navigation, search site? The first time I saw this, it was a very good idea for me to go out and buy a new one. Prior to this, he has had four successful launches of shopping search engine companies.
Yin Rujie, known by his fancy name Huang Feihong, loves Chinese kung fu and Chinese culture. After graduating from Stanford University with a master's degree in computer science, he founded the world's first price comparison shopping site, MySimon, in the United States in 1998, which was acquired by CNET, a global interactive media company, for $700 million in 2000, and the search engine site, WiseNut, in 1999. 2000, he founded the enterprise search engine company, WISEnut, in Seoul, South Korea, which is scheduled for an IPO in 2015. In 2004, RJ Yoon founded Become, a price comparison shopping site in the United States, which has grown to become one of the top ten shopping search engines in the world; in 2005, RJ Yoon expanded Become to Japan, and Become (Japan) has grown to become the second largest shopping search site in Japan.
In this? China General? s eyes, there is a very serious problem in China's e-commerce industry: traffic is monopolized by the three major Internet companies, making it difficult for e-commerce sites or Taobao and Tmall stores to get cost-effective traffic. In his opinion, the market cost of Chinese e-commerce sites is much higher than that of the U.S. The most fundamental reason is that the vast majority of users can not remember the URL of the e-commerce site, they can only choose to log in Baidu or Taobao search. This makes it harder for many e-commerce sites to build brand awareness. Help5Buy? We hope to improve this situation.
Being an independent and impartial shopping guide and search platform
In 2007, after seeing the huge e-commerce market in China, Ruijie Yin gave up his search engine career in the US and Japan to start his own business in China. His initial business continued to focus on his old line of work? Providing search engine technology solutions for e-commerce companies. Yin Rujie spent three years to localize the technology brought from the United States, Japan and South Korea. But ultimately ended in failure.
The reason for this failure is that they did not understand the idea of Chinese e-commerce companies. They are not willing to pay for hundreds of thousands of dollars of search services, prefer to create their own search technology team. In Yin Rujie's view, this has to do with the relatively low labor costs in China and the habits of mind of technical engineers. Therefore, they are based on shopping search technology, the transition to do B2C, to help users solve ? What to buy? and? Where to buy?
These are the most common problems in the world.
? Help5Buy? is not focused on price comparison. Price comparison is only 20% of the business, 80% of the business is to tell users? What to buy? According to Yin Rujie, ? Help5Buy? The greater part of the business is to help shorten the user's decision-making time. Because China's e-commerce sites are many and varied, a wide range of products, plus rebates, price comparison sites are countless. Simply relying on price comparison information is not enough to attract users to? Help5Buy? At this point, the need for a more comprehensive, rich shopping navigation, search site, support the whole network search.
So, in? Help 5 buy? Enter a keyword, not only appear to have product information, but also travel, attractions, hotels, insurance and other information categorized to guide the user to choose. As more and more e-commerce platforms and merchants come to? Help 5 Buy? , in the future, consumers can search for almost all categories of goods needed. The realization of the search effect, all from Yin Rujie years in big data, search engines and other aspects of the accumulation of technology.
Rujie Yin dared to add multiple areas of vertical search, in that they do not need to spend too much technology costs. Previously in the United States, South Korea, Japan has accumulated many years of technology. When I was doing enterprise search engine in Korea, I had more than 2,000 institutional customers, including Korean government departments, companies like LG and Samsung, and thousands of e-commerce sites. So the technology is very adaptable?
By the search engine service provider transition B2C after the initial period,? Help 5 buy" business and Amoy, 360 shopping, Baidu shopping, NetEase Hui Hui and several shopping search engine company is extremely similar. However, at present, these companies either favor the search to independent B2C platform goods, or favor the search of Taobao products. Take the relatively strong search technology strength of the Amoy, as a product of Ali, Amoy's search and Taobao's site search there is a part of the duplication, and the search results and recommendations are biased towards Taobao, Tmall goods. That's why there are Jingdong, Amoy around the shielding of price comparison, data fairness and other issues of the choking incident.
In fact, similar to the Amoy site has long been in the United States, more typical is Junglee.com. 1998, Yin Rujie in the United States Silicon Valley for the first time to do the shopping search engine mySimon, Amazon spent 180 million U.S. dollars to buy a shopping search engine company Junglee.com. But after the acquisition, Junglee did not have too much But after the acquisition, Junglee didn't take off because consumers didn't trust the search and price comparison results provided by Amazon. On the contrary, RJ Yoon's mySimon.com was the most popular because mySimon was able to provide more independent, objective and comprehensive search and price comparison results. That's why RJ Yin has always emphasized the need to be an independent and unbiased shopping search portal.
What he calls ? independent and impartial? is that? Help5Buy? is an independent third-party platform, not Amazon or Taobao and other platforms subsidiary, will not make money on bidding rankings, will not artificially change the ranking of search results. Their 'search results sorting is based on several core elements such as e-commerce popularity, e-commerce reputation, product popularity, user reviews, sales, etc.? Yatou is inherently doomed to be flawed because of its very close ties to Taobao and Tmall. I believe Chinese consumers want shopping search engines that are more independent, unbiased and respectful of the user experience? In addition, the Chinese market is highly monopolized by Tmall and Taobao, and monopolies inevitably lead to high prices and increased shopping costs for consumers. This is an important reason for Yin Rujie to start a shopping search site, Help5Buy.
Beyond? The first time I've seen this, I've seen a lot of it.
Yin Rujie recognized that the current? Help5buy? In terms of the number of users, search accuracy, etc., slightly inferior to? The new version will be available in the next few months. But the upcoming new version of the product attributes in a richer classification, automatic query error correction, noise reduction, sorting and other aspects of a great breakthrough. The user experience will be improved a lot.
In Yin Rujie's view, at present, China's real shopping search engine only? A Tao? and? Help 5 buy? It is understood that although Baidu shopping, 360 shopping and other companies despite the strong technical strength, but still not perfect. For example, 360 shopping are using the shopping search engine provided by Yatou.
At the same time, some well-known e-commerce station search results are also poor. For example, consumers in an e-commerce platform station search? Leopard boots? The search result is 0, even though the website has the product. Help5Buy? The search results of the e-commerce platform for different products will be available if you go back to the website.
? A shopping search engine is a very different and more complex technology than a regular search engine. Search engines are constantly improving in terms of accuracy, speed, and supported data capacity. The quality of the on-site search directly determines the conversion rate and merchandise sales. Yitao has spent three years developing its shopping search engine, while Help5Buy? Help5Buy? has spent six years developing a shopping search engine in China.