Demand is the biggest driving force of modern economic development, the benefits of enterprises ultimately depends on market demand. The international market in China's tourists spending power is very strong, which shows that China's residents spending power and consumption potential is real and huge. Generally speaking, enterprises are consumer-oriented, demand-centered, but very often consumers do not know their own needs very well, the need for enterprises to creatively develop new products, and then stimulate the new needs of consumers. At present, the province's traditional industries appear to be overcapacity in many markets, but undercapacity in some market segments. This requires that under the premise of improving product quality, segmenting the market through product diversification and specialization, creating market demand, and continuously promoting the transformation and upgrading of traditional industries in the process of expanding market demand. The size of the development space of the enterprise is often determined by the demand it creates. Only innovative products that meet market demand and can create market demand can be favored by consumers, and can also make enterprises stand out in the fierce market competition. Need to aim at the market potential demand, especially the masses of diversified needs, play the role of the driving force of innovation, in the new technology, new industries, new forms of sustained efforts to innovation to open up new horizons of market demand.
Two, oriented to technological innovation, accelerate the pace of technological upgrading of enterprises
Technological advantage is an important support for the competitive advantage of enterprises. With the rapid changes in science and technology and the rapid development of high-tech industries, handicrafts and simple mechanical processing of low-tech content, low value-added labor-intensive industries have been severely challenged. Using high and new technology to transform traditional industries, realizing the high technology of traditional industries and the industrialization of high and new technology has become the main path to transform and upgrade traditional industries in developed countries. Seizing the opportunity of market forcing in traditional industries, enterprises are encouraged to increase investment in technological transformation and technological innovation, and improve the mechanism of technological innovation, focusing on improving the product structure, upgrading product quality, improving the level of equipment, optimizing technological process, and improving the level of informatization and safe production, and supporting the establishment of technological centers, engineering centers, engineering laboratories and other innovation platforms. Accelerate the implementation of a number of investment scale and industrial relevance, high level of technology, market prospects for technological transformation projects, and constantly enhance the competitiveness of enterprises.
Three, integrated development-oriented, promote the transformation of traditional industries
Traditional industries in the Anhui economy still plays an important role in many areas of the traditional manufacturing industry is still to support the spine of regional economic development. Therefore, we can not copy some developed countries (regions) with high-end industries to completely replace the traditional manufacturing road, but only through the interaction of new and old industries, integration and penetration, and gradually create a new industrial system, complete the transformation and upgrading of industrial structure. This kind of industrial integration is the dynamic development process in which different industries or different sectors of the same industry penetrate into each other, cross each other, and eventually become one and gradually form new industries, which reduces the barriers to entry between traditional industries, and provides enterprises with great business opportunities to expand their scale and develop new products and services, and is a development mode of integration of new and old industries. Industrial integration can be carried out from three aspects of industrial reorganization, industrial intersection and industrial penetration: firstly, through the merger and reorganization of the upstream and downstream industries of the industrial chain, it is a kind of internal reorganization and integration of the traditional industries, and the products or services it produces are often different from the original ones. Second, through the high-tech grafting transformation and other ways to introduce new products, improve product value-added, which is a traditional manufacturing industry and high-tech industry integration. For example, the traditional home appliance industry and liquid crystal display technology integration to form a new LCD TV products. Third, to promote the cross-border integration of the Internet and traditional industries, improve cloud computing, big data, e-commerce penetration of the industry, drive the traditional industries to intelligent, digital, network development.
Fourth, industrial agglomeration-oriented, to create a highland of economic development
Industrial agglomeration brings "internal economy" and "external economy", and can promote innovation, promote competition, to improve the competitiveness of enterprises to provide more possibilities. Our province should vigorously promote the traditional industries to take the agglomeration development mode, relying on resource conditions, industrial foundation and leading enterprises, accelerate the development of distinctive characteristics, high concentration, strong correlation, market competition advantage is obvious, focus on supporting the development of a number of key growth-oriented industrial clusters, to create a number of tens of billions of yuan and hundreds of billions of yuan of industrial clusters and industrial bases. Promote the improvement of the traditional industrial chain within the industrial clusters and collaboration between enterprises, explore the establishment of traditional industrial technology innovation alliance, the development of industrial **** technology for joint research, and further enhance the effect of industrial agglomeration. Take leading enterprises as the main body, accelerate the construction of provincial traditional industry cluster base.
Fifth, the value chain climbing-oriented, promote the economy to the high-end level
Traditional industries in our province, such as iron and steel, non-ferrous metals, chemical industry, coal, electric power, household appliances, construction machinery, agricultural machinery, green food, textile and footwear, resource recycling, etc. are mostly at the low end of the industry chain, the transformation and upgrading of such low-end industries generally follow the path of: upgrading the process → product upgrading → functional upgrading and chain upgrading, the specific specifications are: upgrading the product, upgrading the function and chain upgrading, and upgrading the industry. Functional upgrading and chain upgrading, the specific route may be OEM (OEM production) → ODM (independent design and production) → OBM (independent brand production). This requires that each industry must climb up to the middle and high end of the value chain and expand to the two ends of the "smile curve". Therefore, the upgrading of traditional industries in our province, in addition to focusing on the "front-end" R & D, design, more need to the "back-end" of sales, logistics, after-sales service, especially to allow users to get more value. The higher the user value of the product, the enterprise will have a large number of loyal users. When users accumulate to a certain extent, the business value brought by users to the enterprise will far exceed the value brought by the product. The extension of the value chain of the traditional industry, in fact, through the continuous changes in industrial organization and value innovation to maintain industrial growth, requires a fundamental change in the kind of independent development and in the industrial boundaries to engage in a series of fixed activities in the value chain of the traditional model.