Enterprises should reconstruct their teams, management and organizational culture under the vision of top-level design, reconstruct operational processes, products and services, and enhance investor relations management through digital technology to ultimately achieve empowerment of listed companies.

In this context, the "2022 IR Digitization Trend Research Report" released by Fidelity puts forward three digital transformation paths and action suggestions for listed companies in investor relations management.

First, let a handful of people participate, reshape organizational management and culture, and often get twice the result with half the effort;

Second, the digital transformation should be driven by scenarios, oriented to the actual needs, and create value for the enterprise;

Third, use technology to empower, deepen the work of the investor relations department on a day-to-day basis, and through big data analysis and excavation, let the data become a real resource.