As agricultural dealers, only desperately more sales, in order to do big business; as farmers, only as little as possible to buy, in order to improve earnings. This knot, the more twisted the more dead.
So, price wars, credit sales, treats, and even counterfeiting a variety of means, fancy. Changing ways of marketing, agricultural people are very tired and tired! Is there a new model to untie the knot?
Model subversion: forget fertilizer and pesticide sales
Beginning last year, leading enterprises took the lead to break the game, set off a wave of agricultural socialized services - Sinochem Agriculture started MAp strategy, Jinzhengda set up Jinfeng Gongsha, Xin'an Chemical set up Nongfeicai, Guangxi Tienyuan set up a dosing team, Nopesin set up Rain Bird Intelligent Technology, Hebei Weiyuan set up the whole plant protection company
These social platform for agricultural dealers to open the door to change, unraveling the traditional agricultural marketing buy and sell between the dead end.
From agricultural dealers to agricultural service providers, the role of a change in the world: in the past, agricultural dealers' profits are linked to sales volume, can only sell as much as possible, but now with the interests of the farmers bundled, farmers do not need to worry about the price of agricultural materials and counterfeiting, as long as we can help the farmers to increase their incomes, we can realize the success of their own model and expand.
Chinochem Agriculture President Qin Hengde has a fine comment on this: "Forget pesticide and fertilizer sales, if the previous is to share the 'cake' from the hands of farmers, MAp strategy is to hope that together with the farmers to 'cake' bigger. ' bigger."
Chinochem MAp: building a technology-focused modern agricultural service platform
Chinochem Agriculture's transformation is one of the most radical samples of change in the agricultural sector in 2017. Sinochem Agriculture is formed by Sinochem Fertilizer, Sinochem Seed Group and Sinochem Pesticide Sector, which is one of the five core business units of the world's top 500 Sinochem Group. Based on this, Sinochem Agriculture launched the MAp strategy (MAp is an acronym for Modern Agricultureplatform).
The goal of the MAp strategy is to build a leading modern agricultural service platform and a leader in China's quality agriculture, and to realize "arable land on an appropriate scale" and "planting the land well" by means of land trusteeship and semi-trusteeship, and relying on the MAp Technology Service Center and MAp Demonstration Farms offline. The MAp Technology Service Center can provide "7+3" agricultural services to farmers within 50 kilometers, while the MAp Demonstration Farm is responsible for two functions: exploring localized integrated agricultural technologies and demonstrating them, which is called "doing it for farmers" and "bringing it to farmers". "The MAp Demonstration Farm is responsible for two functions, namely, to explore localized integrated agricultural technologies and to demonstrate them.
What will you get if you become a Sinochem MAp partner? Take a look at the first MAp technical service center set up by Sinochem Agriculture in Anhui province, which was previously headed by a local agribusiness dealer.
Reporters in Guohe Town, Lujiang County, MAp service center site to see, MAp service center set up eight functional areas, including fertilizer station, dispensing station, laboratory, agricultural machinery storage, intelligent agriculture and farmer training room, drying line and warehouse, office, agricultural products showroom. Accordingly, the service center can provide farmers with "7+3" services: precise seed selection, soil testing and fully automated fertilization, intelligent drug dispensing, grain quality and soil nutrients and other testing services, agricultural machinery services, farmer training, intelligent agriculture system, as well as drying and warehousing, agricultural finance, sales of agricultural products and other services.
Imagine if a dealer has such a strong service capability in his local area, will he still struggle for credit sales and price wars?
According to the plan, in the next 3-5 years, Sinochem Agriculture will build 500 MAp technical service centers, create 1,500 demonstration farms (demonstration gardens), cover 30 million acres of arable land, and serve 3 million growers.
Jinfeng Gongsha: let dealers' performance to realize multiplication
Jinfeng Gongsha is a modern agricultural service platform founded by Jinzhengda Group, with the participation of the World Bank's International Finance Corporation (IFC), Huaxia Bank, and the Asian Development Bank (ADB)****.
Since its establishment on July 18, 2017, Jinfeng Commune has successively aggregated high-quality resources in various links of the planting industry chain, such as seeds, pesticides, fertilizers, agricultural implements, agricultural services and agricultural finance. Including BASF, Bayer, Deutz-Fahr, Denghai Pioneer, Tsuenyin Gaoke, Jiffy, Hanhe, Xinhua, Yongjia Power, Wuzheng and other industry-leading agricultural agricultural equipment and agricultural machinery enterprises; Huaxia Bank, ants rural financial, Everbright Bank, Postal Savings Bank and a number of other large financial institutions; in the production and marketing docking links, there is the Zhengda Group, Luhua Group, and so on.
From dealers to service providers, perhaps many people have not realized the huge changes that will bring, but for agricultural dealers who do not think of change, the crisis is actually approaching. Xiao County Jinfeng Commune package Dongfeng once lamented: now may not feel, but to hosting thousands of acres, a village retailers can not survive; to tens of thousands of acres, a town dealer can not survive.
The new model will greatly enhance the competitiveness of dealers to achieve geometric progression of performance growth, for three main reasons: First, the scale of service is large, three to five years, the dealer's service area will be ten times or even dozens of times the growth; Second, the ability to make money per unit of area is strong, because all of the profits of the agricultural channel are returned to him; Third, the local access to resources to support more, such as straw, agricultural subsidies, high-quality agricultural machinery. The socialized services outsourced by the government, such as returning straw to the field, subsidizing agricultural machinery, creating high-quality farmland, and deep-pine land, will be entrusted to these service providers.
It is understood that, up to now, there are nearly 80 county-level Jinfeng commune has been built and under construction, the whole hosting arable land area of more than 1 million mu, the future goal is to build 500 county-level Jinfeng commune.
Nopesun, Xin'an, Guangxi Tianyuan, Weiyuan and others, agricultural services have been far ahead!
At the China Agricultural Service Creators Forum held on January 9, 2018, Guangxi Tianyuan officially upgraded the Guangxi Dr. Nong's dosing team to Guangxi Dr. Nong's Agricultural Service Co. Ltd, which is no longer limited to dosing services but upgraded to providing comprehensive agricultural services, and set up Dr. Nong's College to train and cultivate plant protection and agricultural service talents for professional training of agricultural service providers. Li Weiguo said, dealers through investment in the purchase of related agricultural operations equipment, to achieve a certain scale of agricultural mechanization capabilities, and then set up a number of agricultural service managers, through training to become a professional service team, to have the ability to undertake planting large households part of planting or all agricultural services. In addition to serving large planting families, the whole land trusteeship is also another major core of the future agricultural services.
Yuyan intelligent investment by Novozymes was established, set of agricultural intelligent equipment and special preparations auxiliary technology and intelligent agricultural services in one of the science and technology service enterprises. Relying on strong scientific and technological research and development strength and plant protection application experience, Yu Yan Intelligence in the national layout of the establishment of offline and online combination of "Yu Yan Agricultural Service Center", will create a dedicated platform to connect the land and intelligent equipment. At the same time, Yuyan has transformed its science and technology and plant protection big data into three professional flight control service brands, namely "Wheat Easy", "Rice Easy" and "Harvest Guard". By the end of April, Yuyan's sales have already caught up with last year's sales. Yuyan mainly focuses on crop areas where 5-8 applications are guaranteed in a year to ensure the income of the flyers.
As a typical representative of the transformation of pesticide enterprises into socialized services, Nongfeik was invested and established by Xin'an Chemical, Anyang Quanfeng and Huilong Ruimeifu, and has entered the third year of development. After two years of nearly 10 million mu of fly-control operations, it has accumulated rich experience in plant protection on rice, wheat, tea, citrus, betel nut and other field and cash crops.In 2018, Nongfeik will compress its own fleet of flyers, focusing on supporting the construction of county service centers and township service stations, and the channel and service capacity will further sink, and more go to play the effect of the platform to provide support for the franchised fly-control team. At the same time, agricultural flyers to technical services as the core of the online service platform will also be online, and began to extend to the whole industrial chain, the platform layout is becoming more and more perfect.
Hebei Weiyuan Total Plant Protection Service Company is a plant protection service platform specially established by Weiyuan Biochemical to adapt to the new changes in fly-control and the new requirements of large-scale farmers, to provide the whole technical service from planting to harvesting of crops, to improve the quality of agricultural products and reduce the burden of farmers. In the development and screening of fly-control chemicals, WeiYuan realizes the development of formulas for various crops such as rice, wheat and corn, the collation of data on the effects of drug application, the design of recyclable drug packages, and the initiation of product registration, thus creating a professional fly-control drug provider. Weiyuan biochemistry will increase production and income as the ultimate landing point of the whole plant protection, to obtain service organizations and planting large households widely recognized, and quickly grow into a well-known brand of special agents for fly control.