Meituan big data analysis: often in the consumption area from the store the closer, the greater the repurchase rate. (The percentage of users who choose to spend time in the 3km range of the consumption area is as high as 70%), so it can be said that the "3km" of new customers will get the "world". According to the different time dimensions of the last 7 days, 30 days, half a day and a year, we can see the number of customers, consumption and the number of new customers and the sales of new customers, so as to calculate the proportion of new customers and old customers and the proportion of consumption contribution.

Customer traffic, store rate, experience rate, repeat rate determines our store business is good or bad, through the recent period of time in our store has been consumed by the characteristics of the customer can understand the customer consumption frequency and consumption cycle, so as to understand our shortcomings and how often to do the old customer marketing promotion.

Through the preference of the customers who have consumed in our store, we can understand the proportion of customers within different distances and customer preference categories, so that we can do joint marketing with the surrounding complementary categories of restaurants, movie theaters, snack bars, etc., recommend each other and complement the flow of traffic (provided that we are operating in a different category, such as I am a hot pot, then I can do with the milk tea store, snack bar, movie theaters, cakes and desserts). The company's marketing strategy is based on the idea that it is the best way to make the most of the market and to make it work.)

By using the data of which stores the customers who have consumed in our stores have consumed, it is easy for us to understand the consumption behavior of the customers and jointly market with the relevant stores to enhance the customer's consumption viscosity and consumption frequency.

Borrowing the platform's "traffic dividend" to quickly get more new customers

Meituan Express has created a special feature called "Selected New Customers - Frequently Nearby and Preferred Such Items", which promotes new customers within 3km of the store, turning new customers into old ones, increasing the number of loyal customers, and increasing the number of customers. This feature is designed to increase the number of loyal customers and increase the repeat purchase rate of customers, thus increasing sales and revenues. Merchants can also get free access to tens of thousands of dollars worth of high-flow golden booths on the home page of Meituan to detonate the volume of transactions under the conditions of meeting the resource incentives!