A "combination" of active and passive product selection is the best

Active product selection is developed subjectively through understanding of the target market or an understanding of a certain industry. Products, for example: Friends who have been involved in digital consumer electronics products for a long time will definitely be interested in: digital products -> mobile phone peripherals -> speakers -> Bluetooth speakers.

This requires us to have a thorough understanding of the Bluetooth audio products in the entire market, such as which one is developed from a new mold, which one is used to increase volume at a low price, and which one is high-end, good sound quality and high profit , so at this time, we will definitely decide independently what kind of Bluetooth speakers to develop based on the company's specific situation. This is active product selection.

Passive product selection is to refer to which products of other big sellers have sold well recently, and then find the same products from the supply market that you know about, order samples, take pictures and complete the relevant information of the products. Information, this will be easier, but it will always be one step slower than others.

In actual operations, it would be better if the two can be combined.

Start selecting products from daily life

According to the target market analysis, here is the US site as an example. We can learn more about the target market’s weather changes in the four seasons and the people’s eating habits. , hobbies, and basic daily life such as holidays.

Let’s focus on the analysis of holidays. The most common thing is that before Christmas comes, everyone is looking for Christmas products. This is because before Christmas, people in Western countries will purchase a large number of Christmas products to decorate their homes, supermarkets, restaurants, etc. These needs are relatively obvious. For another example, before Halloween comes, you might as well develop some horror masks, costumes, and props. Products that fit the festive atmosphere will be out of stock.

Most holiday products are developed and put on shelves one month in advance. On the one hand, sellers need to prepare goods in advance, and on the other hand, they need to pay attention to logistics time control.

The seasons also need to be analyzed. When winter comes, develop hats, gloves, scarves and other thermal products; before summer comes, prepare mini fans, laptop ice pads, radiators and other cooling products.

In terms of living habits, we can think about it this way. We can choose products based on the living habits of the target market population. For example, in the United States, there are approximately 198 million adults aged 18-65, of whom 60 % of people are in line with outdoor consumers. For this large group of people, products such as swimsuits, tennis nets, goggles, flashlights, and tent lights can be developed.

Of course, there are many other development bases, such as referring to big sellers, big data analysis, etc. These are just rough directions. You also need to understand the purchasing power, favorite styles and other conditions of the target market group, so that you can select products more accurately.

Not all suppliers are suitable for cross-border e-commerce.

Not all suppliers are suitable for cross-border e-commerce. First of all, this supplier must have several qualifications as a cross-border e-commerce supplier. The minimum necessary conditions: a. Stable quality; b. Advantageous price; c. In-stock inventory.

At the same time, product specialists are also required to have a certain market understanding. For example, if you are looking for electronic products, you must first think of Shenzhen, if you are looking for clothing, you must go to Guangzhou and Humen, if you are looking for LED lighting, you should go to Zhongshan, and if you are looking for gloves, go to Zhongshan. The one for the category must be Xinji, and the one for the small commodities category must be in Yiwu, so that we can find more advantageous and more accurate suppliers.

When we are looking for suppliers, we must find 1 to 2 backup suppliers, especially for products that may become popular, so that we can achieve twice the result with half the effort