Big Data is a new term that many people hear for the first time, but this term is familiar to many companies, because there are many companies that release software that has the behavior of killing, and for this phenomenon, the relevant departments have issued a ban on big data from October 1, killing behavior is prohibited. Then return to the question, why there will be this kind of kill familiar behavior?

Killing acquaintances, as the name suggests, ? killing familiar people? , to give a simple example, we are using a lot of software, we have found that the software for newcomers to the welfare is very tempting, but those who have been using a long time the old user, not only no welfare, but also deducted a few points, and there will be a few points to spend more and more money mean. Of course, this is not limited to the software, life in some stores and so on.

Many software or stores in order to pull new users, simply make all the tricks, and the most direct way, may be to give the new user huge discount benefits, so that because of these temptations to step into the ranks of the use of software. And most people will have a psychological, after using a kind of software smoothly, or go to a store familiar with, if there is no special circumstances, it is not expected to change.

Of course, then again, in order to attract new customers, these software must be their own leakage of blood, but they can be willing? Anyway, they can't live beyond their means, so they have to find a way to make their money back. And the way to make it back is from the old users, after all, these software think these old users. Already in their pockets, and there are slight changes, it is estimated that they will not find anything, and basically all the software is used in this kind of routine, so are the users and consumers, basically has been familiar with this routine, the heart is basically default, looking at these old users, there is nothing to fight against, those who are more unscrupulous.