EasyCar Recently, China's leading automotive Internet company EasyCar, together with the country's leading online music platform CoolMusic, launched a cross-border cooperation that integrates car enthusiasts' song lists, topic interactions, and community operations, under the theme of "EasyCar Songs for My Listening".
At present, the song list jointly released by the two parties has been launched in the car area of Cool Music APP, and users can enter and listen to the song list by clicking the song list entrance on the home page of the area. Whether you're on your way to work in the morning, on a congested overpass in the evening, or driving on a weekend trip, you'll find your own music companion in KUNAI Music.
Meanwhile, eCar and CoolMusic have also initiated topic interactions on various channels such as their official microblogging sites, eCar's official community, eCar's alumni groups, etc., to collect users' favorite music and music stories on the road, and the music recommended by the users will be displayed in the CoolMusic activity zone. During the campaign period, CoolMusic and eCar have prepared ten thousand yuan of benefits to reward users, participating in the activities will have the opportunity to win CoolMusic membership and eCar peripheral, car goodies and other gifts.
Behind the cross-border cooperation between eCar and Coolmusic, it highlights the two parties' in-depth thinking about the booming in-vehicle audio-entertainment industry and the new generation of consumers. generation Z is the first generation of digitalized consumers, who grew up with the Internet and extensive connectivity across a wide range of devices, and know better how to find professional, comprehensive, and reliable information and messages on the Internet. As a comprehensive automobile consumption and life service platform with a large number of users, professional information content, and a perfect ecosystem for viewing, selecting, purchasing, and using cars, eCar is a trusted channel for obtaining automobile information and services, which is also more in line with the demand of one-stop access to car purchasing and using services for young consumers. Meanwhile, in terms of in-vehicle entertainment, Coolmusic has ploughed into in-vehicle music for many years, accumulating a large number of users and service experience, and through in-depth cooperation with car companies, it understands the user profiles and preferences of different automobile brands, and combines big data algorithms and artificial intelligence analysis to recommend personalized music and entertainment content, which is more suitable for the growing richness and refinement of the Internet aborigines. "
The newest addition to the lineup is the newest addition to the lineup, the newest addition to the lineup.
This cross-border between eCar and Coolmusic will open up more imaginative space for automotive+music scene marketing, and the two sides will bring more mysterious activities and in-depth cooperation, so we'll see what happens.