What is digital marketing

Digital Marketing (Digital) is the practice of using digital communication channels to promote products and services in a timely, relevant, and Customized and cost-effective ways to communicate with consumers. Digital marketing encompasses many techniques and practices in Internet marketing (online marketing). The scope of digital marketing is broader and includes many other communication channels that do not require the Internet, such as non-network channels, such as television, radio, text messages, etc., or online channels, such as social media, electronic advertising, banner ads, etc. ?

Characteristics of digital marketing (source: Baidu Encyclopedia)

Integration: tight integration between the front office and the back office is achieved. This integration is the basis for rapid response to customers' personalized needs. It can realize everything from product information to payment and after-sales service in one go, so it is also a full-process marketing channel. On the other hand, enterprises can use the Internet to design, plan and coordinate the implementation of different communication and marketing activities in a unified manner to avoid the negative impact caused by the inconsistency of different communication. ?

Personalized services: Digital marketing provides personalized products according to customer needs. It can also track each customer's sales habits and hobbies and recommend related products. Promotion on the Internet is a low-cost and humanized marketing method. ?

Product information: The Internet can provide detailed specifications, technical indicators, warranty information, usage methods, etc. of current products, and even provide answers to common questions. Users can easily find products, prices, brands, etc. through the Internet. ?

Choice space: Digital marketing will not be limited by shelves and inventory, providing a huge ballroom for product display and sales, giving customers almost unlimited choice space. ?

Cost advantage: The cost of publishing information online is limited. Selling products directly to consumers can shorten the distribution link. Anyone can request the published information independently, which can broaden the scope of sales, which can save money. Promotional expenses, thereby reducing costs and making products price competitive. Most of the people who come to visit are customers who are interested in such products. The audience is accurate, which avoids a lot of useless information transmission and saves costs. Inventory quantities can also be adjusted according to ordering conditions to reduce inventory costs. ?

Market: The types, prices and marketing methods of marketing products can be adjusted in time according to customer needs, competitive environment or inventory conditions. The network can transcend time and space limitations and multimedia sound and light functions, and can play a role in marketing. People innovation.

What is digital marketing?

The use of digital technology to promote and market products and services can be called digital marketing. Digital marketing covers all possible marketing efforts using digital technology. and made available through digital channels such as websites, search engines, email, social media and mobile applications.