1, circle of friends ads

Circle of friends ads support the scheduling of purchase and bidding to buy two types of purchase, according to the number of times of exposure charges, the most important feature of the circle of friends ads is accurate, because based on the Tencent audience database, the use of big data and artificial intelligence means, through the reading interest, city, consumption habits, gender, age, education and other information filtering, to the different user groups to play the The advertisements are placed on-demand according to the settings, reaching a wider and deeper range of users.

2. Public ads

Public ads support the placement of bottom ads, video patch ads, and mutual selection ads. Bottom ads and video patch ads of public ads support bidding and scheduling, and mutual selection ads are charged according to articles. Public advertising is a commercial advertising function of WeChat platform open to the public number, and there is no association restriction on the mall small program and public number, which means that the small program merchants can put their designated small program page to a number of different public number articles that have nothing to do with their own main body, which increases the multi-channel exposure of the e-commerce small program, and thus directly facilitates the conversion of online traffic into transactions.

3, small program advertising

Small program advertising support Banner advertising, incentive advertising, insertion screen advertising and grid advertising, of which the type of promotional page applicable to the grid advertising only supports WeChat small games. Small program Banner ads support click bidding purchase, the latter two support bidding purchase by exposure. Small program traffic owners can combine different small program characteristics, choose to customize the advertising display scene, support a variety of promotional goals and promotional pages, to meet different marketing requirements.

The advertising costs of the above three types of advertisements vary greatly due to different purchase methods. The threshold for placing Friend Circle Scheduled Ads is a minimum of 50,000 yuan, and the daily budget for Friend Circle Bidding Ads is a minimum of 1,000 yuan. While public number and small program ads start at a daily ad budget of $50, with different charges depending on the purchase method, the overall placement cost is lower than that of circle of friends ads.

The above is the WeChat small program of the three advertising methods related to the introduction, you can see that the WeChat platform is constantly supporting the opening of the small program to create the placement of advertising space permissions, I believe that in the future, will also continue to enrich the business model of the small program.