Because of the love of calligraphy, the author was pulled into a calligraphy WeChat group by a friend. In the group, almost every day you can see the business push related products. After joining the group for six months, I suddenly realized that compared to the past, the author's expenditure on paper and pens has increased significantly, and even sometimes there is no shortage at home, but still bought. For example, recently I have twice purchased the home is not missing a bucket of rice paper.
For the door-to-door sales, I have always been less interested in this group in the group successfully "being marketed", why?
It turned out that the store pushed the product, with a group of calligraphy enthusiasts with this paper calligraphy works. It is to see the perfect combination of paper and calligraphy, inspired the author's desire to buy 100 at once, after using the feeling is good, for fear that the future out of stock, and then additional 100.
In addition to this situational marketing to produce their own desire to buy, there is an important reason is that this is a new species - antique doufang xuan paper. In the past to buy Doufang paper, I went to Beijing Liuli factory Rongbaozhai fixed counter, and this new species has not seen before, even if you go to Liuli factory, due to path dependence, it is easy to go straight to the counter in the past often go to buy familiar paper. Therefore, even if Liulichang has this new product, I am afraid that it is not easy to be found. It is evident that new products, especially some innovative ones, may be more suitable for online push.
Over the years with the development of mobile Internet, big data and artificial intelligence and other technologies, a lot of new forms of business have emerged, such as the recent very hot live with goods. A lot of new products and even traditional products through these new forms of promotion, achieved good results. For example, a lot of friends and family to buy a lot of fruit and other agricultural products, it is from the poverty alleviation live platform to buy.
Similar to the "push" "live" and other new technologies, new forms of stimulation of those potential consumption, indicating that the saturated market there is also space for further excavation, the key lies in the ability to find and meet the consumer's simple material needs other than more The key lies in the ability to find and satisfy consumers' needs beyond simple material needs. For example, the fruit can be bought in the supermarket, but the live broadcast of the product is the product of the poor region, and the platform to buy a layer of social significance.
This reminds the majority of manufacturing enterprises, in the era of big data, Internet, marketing must have a new concept. Whether it is the old products to inventory, or new products to expand the market, in addition to the traditional means of sales, enterprises should catch up with the new trend, and learn to utilize the new technology, the new industry.
Of course, how to use the new technology, new forms, but also to analyze and study. New technologies, new forms of business is no longer good, is not a panacea, can not cure all diseases. For example, the same anchor with goods, some monthly sales up to tens of millions of dollars or even more than a hundred million dollars, some performance is not ideal.
No matter what kind of sales tactics companies use, they must make enough research efforts to divide the market into fine points and then fine points, a variety of sales tactics of the study of the depth of the deep and then deep points, the psychological analysis of the consumer through the point of penetration, so that even more complex and difficult market environment, and ultimately, there will be a breakthrough, and even to see the dawn of success.
The People's Daily (July 22, 2020, 18 edition)
This is the first time that the Chinese government has made a decision on this issue.